Brand Creative Director

Job description

### **Mission** Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. ### Role Purpose A brand strategy is only real once it's built, made and shipped. This role is about building that: the creative system, the content, the craft that makes Neko's brand tangible everywhere it appears. As Brand Creative Director, you'll own the creative expression of Neko's brand: the visual identity system, copy, video and content craft, translated consistently and coherently across every channel. You'll partner with our Brand Strategy, who set the strategy, positioning and narrative, while you build the team, the creative system, its expression and the production engine that makes it real, at a craft bar worthy of Neko. You'll report to the Head of Creative, lead the Brand Creative Studio, and work closely with Brand Strategy, Marketing & Comms, and the Architecture and Product Design studios across Creative. ### What You'll Deliver in the First 3–6 Months • Build team capability across visual, video and copy, growing the pod into a larger creative bench. • Review and rebuild the foundational blocks of the brand design system, aligned to the positioning and brand architecture set by Brand Strategy. • Deliver on major marketing/comms initiatives concurrently with team-building, with no separate ramp-up phase. • Consolidate brand work intake into one prioritised pipeline. • Decide and execute the resourcing model for production, covering freelance-to-FTE conversion, Producers and a Digital Asset Manager, in partnership with Creative Ops. ### Minimum Qualifications **• Outstanding track record in brand creative and leadership.** You have built or scaled the brand expression at consumer-facing companies, ideally across health, consumer tech, or lifestyle. • **Proven operator.** You have built, scaled and retained world-class creative teams, not just managed existing ones. • **A brand builder.** You have played a central, driving role building a new brand or revolutionising an existing one, from an agency or an in-house brand team, with the mindset of a builder rather than a maintainer of someone else's system. • **Exceptional craft.** Deep craft across visual identity, content and production. Understanding of social media and content creative is a strong plus. • **A systems thinker.** You have built brand systems and creative standards that scale across new products, markets and partnerships without diluting the brand. • **An exceptional team-builder.** You hire, develop and retain specialist creative talent across art direction, visual design, copy and video. ### Why Neko **• Work on a mission that matters.** Preventive health has the potential to fundamentally change how long and how well people live. • **A senior role in Creative.** Build in close partnership with the Head of Creative and senior leadership from day one. **• Build something new.** This is a greenfield opportunity for the team you'll lead. • **Exceptional colleagues.** We hire people who are rigorous, curious, and deeply committed to doing things right. • Competitive compensation and equity. ### About titles at Neko We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market-facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process. ### Hiring Process Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team. ### Equal Opportunity & Inclusion Statement Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.