Brand Designer

Job description

ABOUT US Conversion is the agentic marketing automation platform for modern enterprises such as Plaid, ClickHouse, Webflow, and Productboard. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't. We've raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft. ABOUT THE ROLE Hey 👋 Kyle here. I run product and growth at Conversion, and up until now I've also been the person holding our brand. Every logo lockup, every deck, every launch page, every color and type call. I've loved doing it. It's also the thing I most need to hand off, and the hardest for me to let go of. So, now I'm hiring a brand designer. Someone who owns our visual identity top to bottom and builds the system the rest of the company designs against. That means you're the person who decides what Conversion looks like and feels like everywhere it shows up. The identity system (logo, type, color, grid, motion language), the guidelines that keep it consistent, and the craft bar that everything gets held to. You'll bring it to life across web, social, launch creative, decks, and collateral. When we ship a new feature or run a launch, you're making the page look incredible, cutting the launch video, and setting the visual story. This is brand and identity work, not product UI (Levi owns our in-app surfaces), and not code. If you think of yourself as a design engineer, this probably isn't your seat. I care about this a lot, which is why the bar is high. Portfolio first, always. I want to see identity work you've built from the ground up and can walk me through: what the problem was, what you made, why every decision. I'd rather see one brand you shaped end to end than ten logos you touched. Tool fluency is table stakes (Figma, Illustrator, After Effects / Lottie / Figma Motion, Claude Design), and I'm looking for roughly 1 to 5 years of doing exactly this. The people who crush this role tend to be the same off the clock. Side projects, an art Instagram, a vlog, a brand they built just because. Strong opinions about advertising and what good creative actually is (I keep a Super Bowl ad tier list, so no judgment). The friend whose dinner party has a custom menu. Obsessive about craft down to the pixel. If that's you, and you want to own a brand rather than execute someone else's, this is a rare one. This role is in-person 5 days/week in San Francisco. WHAT YOU'LL OWN - The visual identity itself: logo, type, color, grid, motion language, and the guidelines that keep all of it consistent as more people build on top of it - The look and feel of Conversion everywhere it shows up: web, social, decks, collateral, launch creative - Launch work end to end: the launch video, the webpage, the assets, the story that ties them together - The craft bar for anything visual that leaves the building, including work made by others - The brand system that lets the team move fast without every piece routing through you - Motion and video where the brand needs it: launch films, product moments, social cuts - Tracking what's landing and iterating, because taste plus a feedback loop beats taste alone YOU MIGHT BE A GOOD FIT IF YOU - Have a portfolio of identity work you built from the ground up and can walk me through: what the problem was, what you made, and why every call - Are fluent in the core tools (Figma, Illustrator, After Effects / Lottie / Figma Motion, Claude Design) and pick up new ones fast - Have an almost annoying attention to detail, down to the kerning and the pixel - Can take a project from concept to finished thing (type, layout, motion, the whole build) without much direction - Have a clear, opinionated POV on typography, color, layout, and composition, and can defend your calls - Work well across product, sales, and marketing without losing your creative conviction - Want full ownership of a brand rather than a slice of someone else's YOU MIGHT BE A GREAT FIT IF YOU - Have shaped a brand identity someone would recognize, not just executed against an existing one - Have range across mediums: identity system, landing page, launch video, deck, all held to the same bar - Make things outside of work too: a side project, an art Instagram, a vlog, a brand you built just because - Have strong opinions about advertising and what good creative actually is - Believe in high-intensity in-person teams and want to be surrounded by people pushing in the same direction - Care about craft in every artifact: every frame, every thumbnail, every slide USEFUL LINKS - Website: https://conversion.ai/ - Company culture: https://conversion.ai/careers