Brand Designer

Job description

ABOUT POSH We are all social creatures, but the dominant “social” companies today have evolved into digital loneliness machines, driving isolation, anxiety, and mental health challenges around the world. Human connection is lost. Posh is a beacon guiding us back. Posh enables anyone to build an IRL community based on shared interests, while connecting consumers with the communities of people just like them. Founded by event organizers who were frustrated with the growing loneliness epidemic and the tools available to build their own event brand, we’ve built the ultimate platform for launching, monetizing, and finding IRL communities of people just like you. In just 6 years, Posh has grown to a team of 70, expanded to 8M+ users, secured $70m in venture funding, and facilitated over $350M in transactions. Brand is the only moat that compounds without code. Posh isn't a product people quietly use — it's an aesthetic, a lifestyle, a culture people identify with. As we scale past 10M users and the consumer + organizer surface area expands, the way Posh looks, sounds, and feels is what will separate us from being one of many event platforms and being the cultural home of IRL community. As Brand Designer, you'll own the visual and creative identity of Posh end-to-end — defining what the brand looks like across every surface, leading the in-house and agency talent that brings it to life, and setting the bar that every campaign, asset, and touchpoint is held to. You'll personally create where it matters most and orchestrate where it scales, holding the line on a brand that earns a place in people's lives, not just their feeds. Your work will span across 2 core areas: - Brand & Culture: Owning brand identity, campaigns, content, merchandise, partnerships, event activations, and the storytelling that lives on TikTok, Instagram, and IRL — the work that makes Posh feel like a movement, not a marketplace. - GTM Creative System: Setting and defending the creative bar across every channel Posh shows up in — brand marketing, product marketing, performance creative, sales & success enablement, community, and in-product moments — so the brand is unmistakably cohesive whether a user encounters us in an ad, a user flow, or a pitch deck. This role reports to the CEO and partners directly with Product and GTM leadership to ensure brand cohesion at every possible touchpoint. This is an in-person position at our SoHo NYC office, 5 days a week. WHAT YOU'LL OWN & ACHIEVE - Define what Posh looks like in 2027. Evolve our visual identity, design language, and creative principles for the next chapter of the brand — and codify them clearly enough that every team and outside partner can build to the same bar. - Create the work yourself when it matters. Roughly half of what ships should come from your own hands — the hero campaigns, social assets, merch drops, and company moments that need a singular point of view. You're a maker first, a director second. - Build the agency and contractor stack that scales the other half. Source, brief, and manage the freelancers, studios, photographers, and motion artists who let Posh punch above its in-house weight. Own the quality bar across every external partner. - Make the brand undeniably cohesive across every surface. Stand up the systems, templates, and review rituals that ensure brand, product marketing, performance creative, sales decks, community assets, and in-product moments all feel like one company. - Set the creative bar for product marketing and performance. Partner with Growth and Product Marketing to make Posh's paid, lifecycle, and product launch creative as cohesive and engaging as possible. - Be the brand's loudest internal advocate. Push back when work doesn't meet the bar, regardless of who shipped it. Run critiques, mentor non-designers on taste, and make creative excellence a company-wide standard rather than a marketing-team concern. - Stay ahead of culture, not behind it. Live inside the music, nightlife, fashion, and creator worlds that Posh exists at the intersection of. Bring trends, references, and collaborations into our work at every chance. - Leverage AI as a creative force-multiplier. Bring image, video, and ideation tooling into your daily workflow — using AI to compress turnaround on iterations, expand creative range, and ship at a velocity that small in-house teams traditionally can't. WHO YOU ARE - 5+ years in design, art direction, or creative roles - A portfolio that speaks for itself: campaign work, brand systems, merch, motion, social content, partnerships. We want to see creative you’ve made with your own hands and at-scale systems you led others through. - Equally fluent in making and directing. You can sit in Figma or After Effects and ship the work yourself, and you can brief an agency or a freelance motion artist and get back something that meets your bar. - A real point of view on the music, nightlife, events, and IRL culture worlds. You don't just read about them — you live in them and have the relationships, references, and instincts to prove it. - Mastery of Adobe Creative Suite, Figma, and modern motion tools. Generative AI (image, video, and ideation) is a daily part of your workflow, not an experiment. - Sharp written and verbal communication. You can write a brief, defend a creative decision in a leadership review, and align a non-designer stakeholder on why something needs to ship differently. - A bias toward urgency and high output. You ship a high volume of work without compromising the bar; you know when to perfect and when to release. - High EQ. You can give and receive direct creative feedback, manage external partners with care, and build trust with cross-functional teams who don't always speak creative. NICE TO HAVE - Past experience as the in-house creative leader at a consumer brand at Series B–D scale that punched well above its size on brand (Liquid Death, Poppi, Olipop, Partiful, Cash App, Ramp, On, Aimé Leon Dore, or similar). - Hands-on experience with motion design, photo direction, or film production. - A side practice — personal art, a label, a zine, a collective, a substack — that proves your creative passion outside the 9-to-5. - Direct experience working with musicians, artists, venues, or labels on creative partnerships. - A deep personal connection to IRL events, nightlife, or the kinds of communities Posh exists to serve. Posh provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Posh is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability