Brand Designer

Job description

Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten — AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage. We went from 0 to a $1B valuation in 18 months. Revenue grew 100x last year. Our customers include 15% of the Fortune 500 like Walmart, Wayfair and U.S. Bank, and innovators like Ramp, MongoDB, and Figma. We are backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures — and we are moving fast enough that the people joining now are building the playbook everyone who comes after them will run. We're looking for a Brand Designer to define and shape how Profound looks and feels across every channel, from campaigns and events to the visual systems that scale our brand as we grow. This is a hands-on design role. The Brand Designer works closely with the Creative Director and Brand lead to shape the visual language of the brand, build the systems that make it scalable, and push it into new territory as Profound expands. You'll sit on the marketing team and collaborate closely with content, demand gen, product, and leadership. You'll be the person in the room with a strong opinion on what the brand should look like, with the craft to back it up. WHAT YOU'LL DO Define and evolve the visual brand. You will shape the look and feel of Profound across all brand touchpoints: campaigns, website, events, social, and beyond. You'll build the systems to get it there consistently. Build flexible, scalable design systems. You'll create and maintain a brand design system that gives the broader team, including our Visual Designer, the building blocks to execute on-brand work at speed. Systems that hold up under pressure and leave room to push. Design campaign creative. You'll work on visual direction for marketing campaigns from concept through execution, ensuring every asset, digital and physical, tells a coherent, compelling story about what Profound is and why it matters. Shape brand experiences. From in-person conferences and events to OOH activations, you'll extend the brand into physical and experiential formats. You'll think about how the brand feels, not just how it looks. Push the creative bar. You'll participate in design reviews alongside the Brand lead and Creative director, and be a visible standard-setter for craft across the marketing team. You'll make the work around you better. Experiment and challenge. Profound's visual identity has room to grow. We want a designer who can bring their ideas to life and execute on them, and who is curious about where the brand could go next. WHAT YOU'LL BRING - 5+ years of experience in brand design, with a portfolio that demonstrates strong visual identity work, not just execution - A clear, opinionated point of view on typography, color, layout, and composition, with the ability to defend creative decisions clearly - Experience building and maintaining brand systems that work across digital and physical formats - Proven ability to design campaign creative from concept through final delivery - Strong cross-functional collaboration skills: you work well with marketers, writers, and leadership, and you know how to align stakeholders without losing your creative conviction - Deep proficiency in Figma and Adobe Creative Suite - Comfort managing multiple workstreams in a fast-moving environment and making independent priority calls - A high bar for craft and the discipline to hold it under deadline pressure BONUS POINTS - Motion design or animation experience - Experience designing for SaaS, martech, or data/AI products - Background in experiential or event design - Familiarity with AI tools in a creative workflow LOCATION This role is based in New York, NY and works in-office. For this role, the expected base salary range is $120,000 to $200,000 (NY). Profound's total compensation package includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on your skills, experience, qualifications, and location, and will be determined during the interview process. #LI-PRO Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.