Brand Director – 7 Days To Die | Directeur·trice de marque – 7 Days To Die

Job description

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic *Dead by Daylight*. Join us and be a part of the future of interactive entertainment! *At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.* **Help shape the next era of an iconic survival franchise.** For over a decade, 7 Days to Die has captivated more than 20 million players worldwide. Now, with Behaviour Interactive joining forces with The Fun Pimps, we’re entering an exciting new phase of growth, bringing together deep live game expertise and the creative legacy behind the franchise. This is a rare opportunity to help elevate a beloved game, scale its long-term potential, and shape what comes next for millions of players. We're looking for a Director of Brand and Campaign Marketing who combines strong creative thinking with exceptional execution. Someone proactive who takes initiative while maintaining strong alignment to avoid duplicated efforts. Someone who thrives equally on starting from a blank page and delivering under tight deadlines. ### In this role you will: • Lead end-to-end campaign development including GTM strategies, briefs, asset coordination, and timelines. • Define and evolve the brand voice and creative direction for 7DTD across all touchpoints. • Manage social channels to ensure consistent, on-brand, and cohesive communication. • Build and maintain strong relationships with The Fun Pimps, acting as a key point of contact for collaboration. • Own multiple projects simultaneously including brand documentation, campaign calendars, and cross-functional deliverables. • Manage agencies by triaging briefs and ensuring alignment with campaign objectives and quality standards. ### What we are looking for: • Strong experience managing integrated marketing campaigns from strategy to execution. • Excellent creative judgment with the ability to shape brand voice and storytelling. • Proven ability to manage multiple stakeholders, including external partners and agencies. • Experience working in fast-paced, creative, or gaming-related environments. • Strong organizational and project management skills. • Ability to proactively generate ideas and drive creative ideation. ### Dans ce rôle tu devras: • Diriger le développement de campagnes de bout en bout incluant les stratégies GTM, les briefs, la coordination des livrables et les échéanciers; • Définir et faire évoluer la voix de marque et la direction créative de 7DTD sur l’ensemble des points de contact; • Gérer les canaux sociaux afin d’assurer une communication cohérente, alignée et constante; • Établir et maintenir des relations solides avec The Fun Pimps en tant que principal point de contact; • Prendre en charge plusieurs projets simultanément incluant la documentation de marque et les calendriers de campagne; • Gérer les agences en priorisant les briefs et en assurant l’atteinte des objectifs de campagne. ### Ce que nous recherchons: • Expérience solide en gestion de campagnes marketing intégrées de la stratégie à l’exécution; • Excellent sens créatif et capacité à développer une voix de marque forte; • Expérience démontrée en gestion de parties prenantes internes et partenaires externes; • Expérience dans un environnement créatif, rapide ou lié au jeu vidéo; • Excellentes compétences en organisation et en gestion de projets; • Capacité à proposer des idées et à contribuer activement à l’idéation créative.