Brand Director (gn) - More Nutrition (German speaking)

Job description

Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week) We are looking for an experienced **Brand Director (gn) at More Nutrition** to shape the future of one of the most exciting brands in the health, fitness, and nutrition space. In this role, you will own the brand strategy, positioning, and communication ecosystem across all categories, channels, and markets. You will act as the guardian of the brand, ensuring consistency across every touchpoint while driving awareness, consideration, and long-term brand equity. You combine strategic brand leadership with hands-on execution. You know how to build iconic consumer brands, develop impactful communication platforms, and lead cross-functional teams to deliver outstanding business results. **This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters.** **Your Mission** - You bring 10+ years of international brand marketing experience, with direct multi-market responsibility on a major FMCG brand—food, beverage, beauty, or health/personal care - You have owned marketing budgets of €100M+ and have a proven track record of building and scaling consumer brands through distinctive positioning—not just executing within a framework set by others - You have led the development of brand platforms, communication architectures, and integrated campaigns from the ground up—mass media first, with seamless integration of digital, influencer, and e-commerce across masterbrand and product categories - You have director-level ownership of brand redesigns, visual identity systems, and packaging strategies, with a strong eye for creative consistency across all consumer touchpoints - You have successfully led both in-house creative teams and external agencies, maintaining high standards while driving executional excellence in fast-moving environments - You thrive in entrepreneurial, high-growth settings and combine sharp strategic thinking with a pragmatic, low-ego, action-oriented leadership style - You speak German and English fluently **Your Qualifications** - You bring 10+ years of international brand marketing and communications experience, ideally within FMCG or other fast-moving consumer environments - You have a proven track record of building, scaling, and strengthening consumer brands through distinctive positioning and impactful communication - You have led the development of large-scale brand platforms, communication architectures, and integrated campaigns across multiple channels, including TV and digital - You have extensive experience driving brand redesigns, visual identity systems, and packaging strategies across multiple categories and consumer touchpoints - You are equally comfortable defining long-term brand strategy and diving into campaign execution, content development, and creative reviews - You have successfully led and inspired both in-house creative teams and external agencies, maintaining high creative standards while driving executional excellence - You bring strong expertise in digital-first, social, influencer, content, and e-commerce-driven brand building - You thrive in fast-growing, entrepreneurial environments and combine strategic thinking with a pragmatic, low-ego, and action-oriented leadership style ### What makes this role exciting - You shape the future of a fast-growing international consumer brand with significant visibility and impact - You influence how millions of consumers experience our brand across products, channels, and markets - You lead high-impact brand and communication initiatives with full ownership and creative freedom - You work with passionate teams in a dynamic environment where speed, ambition, and innovation drive everything we do ### Why choose us? - **Shape the future**: Be part of a disruptive, influencer-driven brand that’s transforming functional nutrition. - **Join a movement**: Help empower a passionate, growing community of consumers who believe in what we do. - **Make an impact:** Lead with purpose and play a key role in making More Nutrition a billion Euro brand. If you’re ready to bring your energy, passion, and drive to a brand that’s redefining weight management, we want to hear from you. Apply now and let’s create something extraordinary together. **You can also expect, among other things** - Attractive employee discounts - Subsidized EGYM Wellpass membership - Access to Corporate Benefits - Subsidy for the "Deutschlandticket" - Company pension scheme - Workation opportunities - Up to two monitors for your home office setup, if needed - Flexible working hours and remote work options (up to 100%) - Free parking at our headquarters - Dogs are welcome in the office - Free products from our brands available in the office ### About us The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over one billion euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020. TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, **ESN** is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). **More Nutrition** enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals. **This is us - The Quality Group - nice to meet you! Now it's your turn!**