Brand Growth Manager

Job description

About NKPR NKPR is one of Canada's leading public relations and brand communications agencies. For more than two decades, we've partnered with some of North America's most recognized brands to shape reputation, build awareness and create meaningful cultural impact through strategic communications, storytelling and integrated marketing. We're looking for a Brand Growth Manager who understands what it takes to build, manage, sustain and grow brands in today's rapidly evolving digital landscape. The ideal candidate has experience acting as the day-to-day steward of a brand—balancing strategic thinking with hands-on execution to ensure every touchpoint consistently reflects a brand's identity, aesthetic and business objectives. This is an opportunity for someone who blends creativity with strategy—someone who understands brand positioning, visual identity, digital marketing, AI, search, content and consumer behaviour. You'll work across both NKPR and select client accounts, helping brands remain relevant, visually consistent and discoverable in an increasingly digital and AI-driven world. The Opportunity As Brand & Growth Manager, you'll play a hands-on role in building and growing brands. This is not solely a strategy role—you'll be expected to think strategically and execute. You'll work closely with our leadership team, account teams and Social Media Specialists to develop and implement brand strategies, oversee visual consistency, execute digital initiatives and help clients build brands that stand out. You'll also act as a strategic resource to client teams, providing guidance on brand positioning, content, visual identity, digital growth and emerging technologies. Key Responsibilities Brand Strategy Develop, execute and evolve brand strategies for NKPR and select client accounts. Define and refine brand positioning, messaging and long-term growth opportunities. Ensure brand consistency across every touchpoint. Conduct competitive and industry research to identify trends and opportunities. Brand Stewardship & Visual Identity Serve as the guardian of each brand's identity. Develop and maintain brand playbooks, including messaging, tone of voice, visual standards and content guidelines. Oversee the visual execution of brands to ensure consistency across all channels. Review creative assets and provide strategic feedback to ensure they align with each brand's positioning, aesthetic and business objectives. Collaborate closely with content creators, designers, account teams and Social Media Specialists to ensure every deliverable reflects the intended brand experience. Digital Growth Execute and continuously optimize SEO and Generative Engine Optimization (GEO) strategies. Improve brand visibility across traditional search engines and AI-powered search platforms. Manage and update website content while ensuring optimization, accuracy and brand consistency. Identify and implement opportunities to grow audience engagement and brand awareness. Stay ahead of emerging trends in AI, search and digital marketing. Content Strategy Develop and execute content strategies across websites, newsletters, blogs and social media. Write, edit and optimize content that strengthens brand authority and improves discoverability. Ensure content aligns with each brand's voice, visual identity and marketing objectives. Collaborate with internal teams to create engaging, high-quality content. Social Strategy & Leadership Provide strategic direction and mentorship to NKPR's Social Media Specialists. Review social content to ensure it aligns with each client's brand strategy, visual identity and business goals. Help elevate the creative quality, consistency and performance of social campaigns. Partner with account teams to ensure social media supports broader communications strategies. AI & Innovation Stay informed on emerging AI tools, marketing technologies and evolving search behaviours. Identify opportunities to integrate AI into brand strategy, content development and workflow efficiencies. Recommend and implement tools that improve productivity and marketing performance. Analytics & Performance Monitor website performance, search visibility, audience growth and engagement. Analyze campaign and content performance. Provide actionable recommendations to improve results and drive continuous growth. Qualifications We're looking for someone who has: 3–5 years of experience managing and growing brands. Experience developing and maintaining brand strategies across multiple channels. A strong understanding of brand positioning, visual identity, brand architecture and brand governance. Exceptional aesthetic judgment and a strong understanding of design, creative execution and visual storytelling. Hands-on experience executing SEO, GEO and digital marketing initiatives. Experience managing and updating websites using content management systems such as WordPress. Strong understanding of AI tools and how they're transforming marketing and search. Experience working across multiple brands simultaneously, ideally within an agency environment. Excellent organizational, project management and time management skills. Exceptional communication and presentation skills. A collaborative, proactive mindset with a passion for building great brands. A portfolio is required as part of your application. Please include examples of brands you've helped build, manage or grow, showcasing your experience with brand strategy, visual identity, content, social media, websites or digital marketing. Be prepared to discuss your role in each project and the measurable results achieved. Nice to Have Agency experience. Experience working with lifestyle, luxury or consumer brands. Experience managing premium, design-led brands. Experience with Google Analytics 4, Google Search Console, Ahrefs or SEMrush. Experience with email marketing platforms and marketing automation tools. Experience leveraging AI tools to improve marketing performance and workflow efficiency. Why Join NKPR? Join one of Canada's leading communications agencies and work alongside an entrepreneurial, collaborative and creative team. You'll have the opportunity to help shape both established and emerging brands, collaborate with talented colleagues across multiple disciplines, mentor a growing social team and play a meaningful role in how brands grow and thrive in today's ever-evolving marketing landscape. Work Environment & Benefits Hybrid work model (4 days in-office) Competitive salary Health and dental benefits package Paid personal days Summer Hours Professional development and mentorship opportunities Open concept, collaborative workspace Casual dress code Inclusion & Culture At NKPR, we believe the best ideas come from diverse perspectives. We’re committed to building a workplace where everyone feels seen, heard, and valued, and where different backgrounds and experiences are not just welcomed, but celebrated. Our culture is rooted in respect, collaboration, and continuous learning. Whether you’re leading a campaign or pitching a story, you’ll be supported by a team that wants you to grow and succeed. NKPR is committed to fostering a diverse, equitable, inclusive, and accessible workplace. We welcome and encourage applications from all qualified candidates.