Brand Manager

Job description

**About the Team** At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team. We are seeking a strategic and highly experienced Marketing Communications Manager to lead our brand, content, and communication efforts across the CEE region. In this role, you will define the brand strategy and orchestrate the execution of the annual marketing calendar, ensuring a consistent and impactful message across all channels. Acting as a central link between cross-functional teams and external agencies, you will leverage market opportunities and data-driven insights to elevate the customer experience and drive business growth in an international setting. ### Responsibilities - Responsible for brand marketing, content creation, and communication efforts within the CEE Region. - Establish a strong communication link between the marketing department and other teams to enhance customer experience. - Work closely with all relevant marketing teams (media, digital, influencer, CRM, creative) to ensure consistency of the brand message in every channel. - Help set the style, tone, and language of content by analyzing existing data and watching regional competitors. - Set the brand strategy and orchestrate the execution of the annual marketing calendar for defined markets and categories. - Analyze competitors and industry best practices on brand marketing efforts and content creation. - Work closely with creative, media, and event agencies, as well as other third parties, to develop projects and campaigns. - Proactively explore and utilize market opportunities for the benefit of the brand. ### Expected Qualifications - Bachelor's or Master’s Degree preferably in Engineering, Management, Economics, or other related departments. - Minimum 10+ years of experience in either FMCG, retail, e-commerce, or fashion sectors, preferably in an international setting. - Proven experience in team management and experience in sponsorships or partnerships in the region. - Data-driven, result-oriented, and an analytical thinker with a high sense of responsibility. - Strong communication skills and a pursuit of creativity with excellent written and verbal English. - Ability to multi-task, prioritize tasks, and coordinate different parties of the projects. - Great initiative taker with the ability to deliver fast, business-focused output of excellent quality. - No restrictions for travelling.