Brand Manager

Job description

*Great People Work Here.*Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success. **Job Purpose** The **Brand Manager –** is responsible for driving Twinings’ growth across priority emerging channels, including **eCommerce** and **Out-of-Home (OOH)**. Reporting to the Senior Brand Manager, this role leads a broad portfolio of brand management activities, spanning portfolio strategy, commercial leadership, innovation, performance analysis, and product change initiatives across Australia and New Zealand. A key focus of the role is identifying and delivering long-term growth opportunities through innovation. This includes developing channel-specific portfolio strategies across the core range, NPD, gifting, and premium offerings to meet evolving consumer needs. The successful candidate will be a commercially minded, results-driven marketer who can seamlessly balance strategic thinking with hands-on execution. Strong consumer focus, eCommerce experience, a growth mindset, and the ability to influence and collaborate across teams are critical to success