Brand Manager

Job description

[Employment Conditions] Division: Vision Care (Consumer Markets) Job Title: Brand Manager Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader Contract: Regular Location: Seoul (송파구 법원로 135) Overview: As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth. You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints. Key Responsibilities: 1. Brand Strategy & Management Ensure brand consistency across all marketing and communication channels. Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry. Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies. Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment. 2. Marketing Campaign Development & Execution Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing. Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials. Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization. 3. Consumer Engagement & Brand Experience Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty. Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints. Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy. Qualifications & Experience: Essential: Minimum 5 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries. Proven capability in brand communication strategy, including messaging framework development and integrated content planning. Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing. Excellent verbal and written communication skills in both Korean and English. Preferred: Experience in FMCG, premium brands, or retail-driven marketing environments. Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies. Key Competencies: Creativity & Strategic Thinking Strong Analytical and Problem-Solving Skills Excellent Communication & Cross-Functional Collaboration Consumer-Centric Mindset Ability to Balance Brand Vision with Commercial Objectives Your ZEISS Recruiting Team: KyuYul Jung （정규열）, ShinBi Park （박신비）