Brand Manager

Job description

JOB SUMMARY A Brand Manager oversees the planning and execution of brand strategies to increase brand awareness, customer loyalty, and market share. They work closely with marketing, sales, product development, and creative teams to ensure a unified brand message across all channels. KEY AREAS OF RESPONSIBILITY Develop and implement brand strategies and marketing campaigns Maintain consistent brand identity across all platforms and materials Conduct market research to understand customer behavior and trends Monitor brand performance and adjust strategies as needed Collaborate with advertising and creative agencies Manage budgets for branding and promotional activities Analyze competitors and identify opportunities for brand growth STEWARDSHIP ATTRIBUTES REQUIRED Brave Demonstrates the courage to make timely, informed decisions, even in challenging or uncertain situations. Willingly takes calculated risks aligned with business objectives while remaining accountable for outcomes. Agile Responds effectively to change by adapting priorities, approaches, and solutions as business needs evolve. Applies critical thinking and sound problem-solving skills to deliver efficient and practical outcomes. Responsible Exhibits sound judgment, personal accountability, and ownership of assigned responsibilities. Ensures adherence to company policies, governance standards, HSSEQ requirements, and applicable laws while delivering consistent results. Inclusive Builds positive working relationships through collaboration, respect, and open communication. Values diversity encourages contribution from others and fosters an inclusive and respectful work environment. Visionary Demonstrates forward-thinking by identifying opportunities for continuous improvement and innovation. Aligns daily activities and decisions with the Company’s strategic direction, purpose, and long-term objectives. SKILLS & COMPETENCIES Adaptability Adapts effectively to changing priorities, processes, and operational demands in a dynamic work environment. Attention to Detail Performs work accurately, thoroughly, and consistently to ensure quality, compliance, and reliability. Planning & Organizing Develops, implements, and adjusts plans to meet objectives while ensuring optimal use of time and resources. Resilience & Stress Management Maintains focus, productivity, and professionalism under pressure, ambiguity, and changing demands. Time & Priority Management Manages multiple tasks and deadlines effectively in a fast-paced operational setting. Problem Solving & Decision Making Analyzes issues, applies sound judgment, and implements practical solutions aligned with business needs. Digital & Systems Proficiency Uses enterprise systems, software, and digital tools effectively to support operational efficiency and reporting. Written Communication Communicates information clearly and professionally in writing to ensure understanding and appropriate impact. Client Focus Delivers service excellence to internal and external stakeholders in alignment with company standards. Collaboration & Stakeholder Engagement Works collaboratively with others to achieve operational and business objectives. Compliance & Policy Adherence Demonstrates adherence to company policies, the Blue Book, HSSEQ standards, and applicable laws. Health, Safety & Risk Awareness Supports a safe, compliant, and environmentally responsible workplace by identifying and reporting risks. QUALIFICATIONS AND EXPERIENCE Bachelor’s degree in marketing, Business, Communications, or related field MBA/postgraduate qualification preferred for senior roles 3–5 years of marketing or brand management experience Experience in advertising, digital marketing, or product marketing Strong skills in brand strategy, market research, campaign management, communication, leadership, and analytical thinking Knowledge of digital marketing, social media, and analytics tools Ability to manage budgets, projects, and cross-functional teams Creativity, problem-solving, and strategic planning skills are essential HEALTH, SAFETY, SECURITY, ENVIRONMENT, AND QUALITY (HSSEQ) Adhere to all HSSEQ policies and legal requirements Promote a safe, secure, and environmentally responsible workplace Identify and report hazards or incidents promptly Participate in HSSEQ training and drills