Brand Manager - China

Job description

Brand Manager - China thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park. Role Overview We are looking for a Brand Manager with strong brand judgment and a genuine passion for games and creative work, to help shape and drive TGC’s brand presence and key brand initiatives in China. This role requires both long-term brand thinking and solid execution capability. Responsibilities • Support the development and execution of TGC’s brand direction and core messaging in China • Own or deeply contribute to brand-level projects, including brand campaigns, offline experiences, and content initiatives • Collaborate closely with global teams, local partners, and cross-functional stakeholders to deliver projects effectively • Participate in the planning and review of brand-related content (copy, visuals, video, offline materials) to ensure brand consistency • Conduct post-project reviews and build long-term insights into Chinese players and the local market Requirements • 3–5 years of experience in branding, marketing, or content-related roles • Proven experience managing projects end-to-end • Strong written and verbal communication skills in both Chinese and English • A long-term brand mindset, beyond short-term marketing performance We Value • A genuine love for games, with clear taste and judgment • Alignment with TGC’s philosophy and creative values; familiarity with or passion for TGC games is a strong plus Real interest in emotionally driven, experience-oriented brands, beyond surface-level