Brand Manager (Hospitality)

Job description

Key Responsibilities include: 1. Marketing Research- Conduct marketing research Analyse data to crystalise targeted marketing insight Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues 2. Planning- Developing data-driven strategic marketing plans- short term, medium and long term Liaise with vendors to plan and implement marketing campaigns Brainstorm new and innovative growth strategies 3. Budgeting and Resource Management- Develop annual budget in line with organisation’s financial procedures Efficient utilization of resources to achieve organisation’s objectives Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) 4. People Management- Effectively cooperating with and managing vendors Managing across departments and influencing to achieve brand objectives 5. Marketing Results- Deliver set business growth Ensure conversion of marketing activities to observable business results Contribute to improvement in service/quality levels Skills and Personal Attributes Analytical thinking; comfortable working with numbers, metrics and spreadsheets A fixer at heart Strategic thinking and goal orientation A good measure of fluid intelligence to thrive in novel situations Creative and innovative, able to generate many good-actionable ideas Results-oriented Elite communication and interpersonal skills Up-to-date with latest trends and marketing best practices Knowledge of digital marketing Education and Experience A good degree in business, engineering or related field 5-year experience in service marketing with demonstrable hospitality industry knowledge 3-year management experience is desirable Our client, a major player in the hospitality industry, is looking to recruit a Brand Manager who will be responsible for increasing brand share of mind, affinity and relevance, patronage and overall profitability.