Brand Manager (m/w/d)

Job description

Ihre Aufgaben Develop and implement brand strategies that align with company goals and market opportunities. Collaborate across departments to ensure consistent brand messaging and market impact. Provide effective cross-functional project management and coordination to galvanise people behind the project and drive through execution. As a project business expert, you will understand the competition, the trends and the factors influencing the European market, and use this to adapt our marketing activities. Conduct market research to identify trends and opportunities for differentiation. Use customer insights to refine product positioning and marketing strategies. Analyse the effectiveness of all marketing activities and continually look for ways to improve results. Plan and execute targeted decision maker campaigns (brand, product, promotions), both online and off-line. Manage content and activity across all online/ offline channels, including SM (such as Instagram, Facebook, LinkedIn and Pinterest). Manage digital content across all websites and email communications. Monitor the success of brand communications activities and provide ongoing recommendations for improvement. Manage the development, stock and delivery of printed marketing collateral and other POS tools. Manage brand presence at European B2B events, exhibitions and in the showroom. Management of the allocated marketing budget, ensuring spend stays on-budget and is accurately recorded. Own the strategic product marketing process (from analytical to launch), shaping unique selling points that meet customer expectations in cooperation with Product Management. Own the planning and execution of launch campaigns for designated new products Align with commercial sales teams to ensure cohesive messaging and drive results. Develop engaging product packaging concepts Manage relationships with external agencies and partners to produce high-quality marketing materials. Represent the company at trade shows, events, and customer engagements. Travel within the EU to visit customers and support the field sales teams at Key Accounts Regularly report on brand performance and key marketing metrics Work with Finance to ensure all paperwork (invoices and POs) are raised in accordance with company processes and timelines. Ihr Profil Fluent German, able to converse in English – both written and verbal. Another language is of advantage (e.g. NL, FR, ES, PL, …) Energetic, engaging and positive attitude. Wants to act and have accountability for the results. Not afraid to challenge the status-quo. Passionate for creating a distinct interior decoration premium commercial brand and able to gather people behind the brand vision. Strong team player, approachable and supportive. Willing to travel regularly as required to attend exhibitions and team meetings within Europe. Able to plan and deliver strategic initiatives. Minimum 5 years’ experience in Brand management [commercial, design-led]. Completed commercial studies at a university of applied sciences or university (bachelor; business administration, economics) with a focus on marketing/ design/ architecture; or a comparable qualification with relevant professional experience. Experience in B2B marketing, focused on project business. Strong knowledge of traditional media as well as digital media fluency. Marketing based analytical skills (financial, rate of sale, return on investment analysis). Proven ability in producing business cases and ROI-based decision-making. Experienced in working with and managing third-party agencies (advertising, graphic design, etc.). Experienced in the organising of events/exhibitions.