Brand Manager – OTC Digital and Social

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the role As a Brand Manager for Digital & Social Commerce, you will be responsible for designing effective content activation and platform strategies for key brands within the category portfolio. You will oversee the effective deployment of global and APAC content strategies and execute with local relevance, building strong social engagement with our consumers across platforms to achieve short-term and long-term brand sales and profit objectives. Role Responsibilities Lead the development of annual Digital and Social Commerce content and activation strategies with clear monthly delivery plans across platforms, working with a brand centric cross-functional team. Be accountable for daily operations including the development and delivery of content, activation plans including lower funnel and in-store media strategies, and continuous tracking and optimizing the effectiveness and efficiency of content and digital campaigns across platforms. Management of affiliates and influencers, closely collaborating with agencies to deliver performance across platforms. Delivery of digital and social commerce business targets (Net Sales/Brand Contribution) with continued optimization of ROI. Manage brand equity through successful deployment and localization of global and APAC content toolkits. Manage agency and cross-functional relationships at local level to deliver breakthrough results Collaborate with the sales team to drive strong customer engagement and more than fair share on-platform support Why you? Basic Qualifications: 1 or more years of brand marketing or commercial management experience with a focus on digital marketing activities Experience delivering insights-based consumer communications leveraging social listening and other key digital tools to deliver sustained brand share growth Strong analytical skills, deep understanding of d-com dynamics including performance media and social. Experience working in a fast paced, entrepreneurial environment Preferred Qualifications: Ability to collaborate with global teams and deliver results in a matrix organization Strong financial capabilities and business acumen Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands Job Posting End Date 2026-07-31 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.