Brand Manager, OTC & OTX

Job description

JOB SUMMARY We are looking for a dynamic OTC/OTX Brand Manager to drive sustainable growth, market share, and profitability across Dr. Reddy's OTC and OTX portfolio. The role is responsible for developing and executing integrated brand strategies across consumers, healthcare professionals, shoppers, and trade channels. The incumbent will leverage consumer insights, media, digital marketing, channel activation, and customer engagement programs to build strong brands and deliver business objectives. ROLES & RESPONSIBILITIES Develop and execute annual brand strategies, marketing plans, and budgets to deliver sales, market share, profitability, and growth objectives. Identify growth opportunities through consumer, customer, healthcare professional, and market insights; develop business cases, forecasts, and portfolio growth plans. Design and implement integrated marketing campaigns across consumer, healthcare professional, digital, retail, pharmacy, and trade channels, ensuring strong ROI and compliance with regulations. Develop and optimize omnichannel engagement strategies, including media planning, digital marketing, consumer campaigns, pharmacy activation, shopper marketing, and e-commerce initiatives. Manage agencies, creative development, promotional materials, and campaign execution while continuously evaluating effectiveness and optimizing marketing investments. Monitor brand performance, market trends, competitive activity, and KPIs; conduct analyses and implement corrective actions where required. Collaborate with Sales, Medical, Regulatory, Supply Chain, Training, and external stakeholders to ensure effective execution of brand plans and new product launches. Engage with healthcare professionals, KOLs, pharmacists, retailers, and trade partners to gather insights, identify unmet needs, and strengthen brand positioning. Support Sales Force Effectiveness initiatives through training, cycle meeting content, field-force engagement, and performance reviews. Drive innovation, channel expansion, and strategic partnerships to accelerate brand growth and strengthen market leadership. To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes. QUALIFICATIONS Educational Qualification: Bachelor's Degree in Marketing, Business Administration, Science, Commerce, Finance, or a related field. MINIMUM WORK EXPERIENCE Minimum 5 years' experience managing OTC, Consumer Health, Wellness, Nutrition, Self-Care, or OTX brands. • Proven experience in consumer marketing, media planning, digital marketing, and brand building. Experience in pharmacy, retail, trade activation, and channel management. Experience managing agencies, marketing budgets, and campaign ROI. Experience engaging healthcare professionals and KOLs will be advantageous. SKILLS & ATTRIBUTES Strong commercial and business acumen. Deep understanding of OTC, Consumer Health, Wellness, and OTX market dynamics. Expertise in media planning, consumer campaigns, digital marketing, and omnichannel brand building. Strong understanding of pharmacy, retail, shopper, and trade activation. Ability to analyse market data and translate insights into growth opportunities. Strong financial, analytical, presentation, and stakeholder management skills. Ability to lead cross-functional projects and manage agency partnerships. Knowledge of the Marketing Code and Act 101 relating to the promotion and advertising of medicines. Strong focus on marketing effectiveness, ROI management, and execution excellence. Benefits Offered At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. Diversity, Equity & Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.