Brand Manager - Pringles

Job description

Job Description: Mars: Where your Tomorrow Starts Today! Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, NUTRI GRAIN®, COCO POPS®, PRINGLES®, PEDIGREE®, WHISKAS®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® . We are dedicated to making a positive impact on people and the planet. Join us in building a sustainable future where people, communities, and the planet can truly thrive. Segment: Mars Snacking Australia Role Title: Brand Manager - Pringles Location: Melbourne, Vic Hours: Full-time Reporting to: Portfolio Marketing Director We are on the hunt for a talented, passionate, and commercially savvy Brand Manager to lead our iconic Pringles brand and champion our ambitious Salty Snacks agenda across Australia. Reporting to the Portfolio Marketing Director, this is a rare opportunity to own one of Australia’s most loved brands. If you are a self-reliant, decisive marketer who thrives in fast-paced environments, loves turning data-driven insights into creative action, and is excited by the prospect of shaping a brand's long-term growth strategy, this is the perfect next step for your career. This is not your average brand management role. This is a unique strategic pivot point for Pringles in Australia. You will play a defining role in co-creating the brand's from 5-year growth plan and strategy the ground up. Operating in a tight-knit, highly supportive team, you will have the autonomy to establish local ways of working, drive our innovation pipeline, and make real, tangible waves in the market. Key Responsibilities Growth Planning & Strategy: Co-create the 5-year strategic growth plans for Pringles, identifying untapped market opportunities, defining commercial priorities, and translating consumer insights into action. Campaign & Creative Execution: Partner with premier agency networks (creative, media, digital) to build and execute high-impact campaigns across paid, earned, shared, and owned media (PESO). Innovation Pipeline Management: Lead a robust 3-to-5-year innovation pipeline. Partner cross-functionally with R&D, Supply Chain, and Sales to deliver exciting packaging, flavour, and format innovations on time, on budget, and on brand. Cross-Functional Collaboration: Serve as the central hub for the Pringles brand, aligning key local, regional, and global stakeholders across Portfolio, Sales, Category, Shopper Marketing, Finance, and Supply. Commercial Analysis: Leverage scanning, scan data, and market metrics (such as Nielsen/IRI) to evaluate performance, understand business interdependencies, and provide clear recommendations for commercial action. What You Will Bring FMCG Marketing Experience: Marketing experience, ideally within a fast-moving consumer goods (FMCG) environment. Strategic Thinkers & Doers: End-to-end project management experience with a track record of driving customer-facing initiatives from strategic idea generation to shelf execution. Analytical Capability: Advanced analytical acumen with the ability to turn complex scan, customer, and market data into actionable growth strategies. Ambiguity and Change Resilience: The capability to stay level-headed and navigate complex stakeholder networks, establish new processes, and champion ideas in evolving organizational environments. Diverse & Authentic Perspective: Excellent storytelling and communication skills. We are looking for someone who isn't afraid to bring a fresh perspective, challenge the status quo, and voice their strategic thinking. Why you’ll love working for Mars: · Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future. · People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here. · Development: Shape your career with personalised development and real opportunities to grow from day one. · Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.