Brand Manager Respiratory

Job description

Sobre nosotros Chiesi es un grupo biofarmacéutico internacional centrado en la investigación, con 90 años de experiencia, presente en más de 30 países y con sede en Parma, Italia. Más de 8.000 empleados en todo el grupo comparten un mismo propósito: promover un mundo más saludable para nuestras personas, pacientes y el planeta. Este propósito nos impulsa a investigar, desarrollar y comercializar medicamentos innovadores en nuestras principales áreas terapéuticas. Descubre más aquí. En Chiesi pensamos en las futuras generaciones, impulsando una innovación sostenible y con propósito. Esto fomenta una cultura de fiabilidad, transparencia y comportamiento ético en todos los niveles. Como Benefit Corporation y empresa certificada B Corp, hemos integrado la sostenibilidad en nuestros estatutos y medimos continuamente nuestro impacto. La diversidad y la inclusión están en el corazón de quienes somos. Creemos que nuestras diferencias nos hacen más fuertes. Somos un ecosistema dinámico de personas apasionadas y talentosas, unidas por valores sólidos y perspectivas únicas que nos ayudan a desafiar continuamente el statu quo para mejorarlo. Mission The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals. Key Responsabilities 1. Market Insight & Strategic Contribution • Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals’ needs, patient pathways, system challenges, and emerging opportunities. • Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization. • Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement. 2. Strategic Project Ownership • Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD. • Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care. • Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives. 3. Scientific Societies Engagement • Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP. • Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem. • Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice. 4. Cross-Functional Franchise Leadership • Act as the Primary Care lead within the respiratory franchise, ensuring the perspective of Primary Care is embedded across strategic and tactical planning. • Partner closely with the Asthma and COPD Marketing Solution Partners to translate disease-area strategies into impactful Primary Care initiatives. • Collaborate with Medical Affairs, Sales, Market Access, Digital, and Comex teams to ensure excellence in execution. Key Requirements Experience & Knowledge • Solid experience in marketing, project management, or commercial roles within the healthcare/pharmaceutical sector. • Strong knowledge of the Primary Care ecosystem in Spain. • Experience in managing strategic projects and stakeholder engagement initiatives. • Familiarity with scientific societies and healthcare networks is highly valuable. Skills & Competencies • Strong strategic thinking with the ability to connect insights to execution. • Excellent project management and organizational skills. • High stakeholder management and influencing capabilities. • Strong communication and collaboration skills. • Proactive mindset, ownership, and results orientation. • Ability to work cross-functionally in complex environments. Key Sucess Indicators • Successful delivery and impact of strategic projects (e.g., Ágora Respiratorio). • Strength and quality of relationships with scientific societies. • Effectiveness of engagement plans and initiatives in AP. • Contribution to brand positioning and business objectives in Primary Care. • Cross-functional alignment and execution excellence. Qué ofrecemos No importa dónde comience tu camino en Chiesi, te llevará a oportunidades inspiradoras. Tu futuro es nuestro enfoque y estamos comprometidos a fomentar tu desarrollo en un entorno dinámico y amigable, con acceso a recursos y capacitación en cada paso. Ofrecemos beneficios de primera clase, incluidos programas de salud integrales, iniciativas de equilibrio entre trabajo y vida personal y un sólido soporte de reubicación. Nuestro paquete salarial es competitivo, incluyendo salario base, bonificaciones por desempeño y beneficios comparables con el mercado externo. Además, ofrecemos arreglos de trabajo flexibles, opciones de trabajo remoto y servicios de asistencia fiscal para colegas extranjeros, todo diseñado para ayudarte a prosperar. Chiesi es un empleador que ofrece igualdad de oportunidades, comprometido a contratar una fuerza laboral diversa en todos los niveles. Todos los solicitantes calificados reciben consideración basada en actitud y mérito, independientemente de raza, origen nacional, edad, sexo, religión, discapacidad, orientación sexual, estado civil, estatus militar, identidad o expresión de género, o cualquier otra base protegida por ley.