Brand Manager (RTD) - Coffee

Job description

POSITION SNAPSHOT Location: Head Office, Bangkok Company: Nestlé Department: Brand Management (Coffee) Full-time Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG A DAY IN THE LIFE… Develops and updates consumer portrait, consumer engagement funnel for her/his brand. Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers. Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands. Contributes to development and executes strong, functionally aligned brand. Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand. Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. ARE YOU A FIT? Bachelor’s degree in Marketing, Business Administration or related field. Minimum 5 years of experience in Brand Management from FMCG (MNC) Strong in people & project management. Experienced in business planning, monitoring, analysis, and strategizing. Leadership & coaching principles. Computer Literacy. Good command in English & Thai.