Brand Manager – SK-II

Job Location SINGAPORE GENERAL OFFICE Job Description As a Brand Manager for SK-II, you will lead brand strategy and execution to drive business growth and long-term brand equity. You will own key initiatives from strategy through commercialization, working with multifunctional teams across Product Supply, R&D, Analytics & Insights, Finance, Sales, Design, Media, and external agency partners. You will combine consumer understanding, creativity, and commercial thinking to create breakthrough campaigns that delight consumers and deliver business results. This role requires strong brand-building fundamentals, outstanding project management, and the ability to influence diverse stakeholders in a fast-paced global organization. Responsibilities Lead end-to-end development and commercialization of brand initiatives, from consumer insight and strategy through execution and in-market launch. Develop compelling communication strategies and creative campaigns across paid, owned, and earned channels. Translate consumer, market, and competitive insights into clear brand opportunities and growth strategies. Build integrated marketing plans across media, social, PR, retail, and eCommerce to maximize business impact. Lead creative development, including campaign concepts, content production, asset development, and toolkit creation. Drive excellence in commercialization by partnering with markets to ensure successful launch execution. Monitor business performance and campaign effectiveness, using data and analytics to optimize in-market execution. Manage project timelines, budgets, and cross-functional workstreams to deliver initiatives on time and within budget. Influence senior stakeholders and build alignment across multifunctional teams and external agencies. Job Qualifications Bachelor’s degree Strong understanding of brand management principles, consumer insights, and marketing strategy. Excellent project management skills with the ability to manage multiple initiatives and timelines. Strong analytical skills with the ability to interpret business performance and consumer data to inform decisions. Strong understanding of the China beauty consumer, with knowledge of cultural trends, and the China digital ecosystem (e.g., Douyin, Xiaohongshu, Tmall, ) Strong communication and presentation skills. Proficiency in English and Mandarin. Preferred Experience in prestige beauty, skincare, luxury, FMCG, or consumer brands. Experience across digital marketing, social media, and eCommerce ecosystems. Global or regional marketing experience. Passion for consumer-centric innovation and premium brand building. Job Schedule Full time Job Number R000156312 Job Segmentation Experienced Professionals