Brand Manager - Stellest

Job description

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. The VisilabGroup, part of the globally operating company EssilorLuxottica, is the No. 1 optician in Switzerland with the brands Visilab, Kochoptik, McOptic, and Linsenmax, and 170 stores . Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn ! Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? ​Join us in redefining the boundaries of what’s possible!​ Position Summary – Purpose and Objectives of the Role Kids Myopia Management has become a more and more important pilar for Vision Care Industry. Stellest Brand is looking for an experienced and talented Marketing Leader to take the full responsibility to further enhance the brand leadership in Kids Myopia Vision Care Industry, explore and develop the strategy to extend Kids Myopia management from Lens Solution to Total Solution Category in the market. The leader should identify a clear 3 year strategy for the brand to lead and capture the market growth. Scope of Business / Function – Key Areas of Expertise Champion the overall strategic direction of Stellest Kids Myopia Total Solution in GC. Design and develop mid-to-long-term growth plans and achieve budget targets, Develop and implement the Kids category roadmap in the GC region with clear guidelines provided to the GC Markets on local execution (3 yr Plan, Brand Core Assets, Growth Model, Best Practices...) Continue to build and enhance Stellest as the #1 brand for Kids Myopia Management in premium segment, shifting from being a “lens only solution” to the “best total solution for Kids Myopia Management” in both B2B and B2C market (Brand, Technologies, Consumer experience, Partnership). Collaborate closely with internal and external key stakeholders from Global, regional to local as Global Brand team, Global & Regional R&D, MA, EPS, Category, Supplychain, GA, Commercial Team, and Key Clients from professional channels to maximize Stellest presence within the company and nurture synergies among all organizations. Drive Business Development in the Region, setting priorities and ensuring adequate resource allocation to achieve yearly budget targets while preparing for medium & long term ambitions Leverage & Optimize the group resources (Product innovations, Services, Instruments, Frames...) to build the category. Routine Job Description (include but not limited to) Lead Stellest Brand product portfolio development and management with strong collaboration with Global R&D/Supply Chain/Global Brand Marketing Team Strong collaboration with Medical Affairs and Professional Service team to influence KOLs, leverage scientific events/congresses (global, regional, local) Collaborate with Instore team to develop instore experience for Cross the channel (Transform consumer experience, Enhance instore image with Visual Management skills) Develop and lead the implementation of Full Year Marketing Calendar （ to B and to C ） Budget Management with strategic thinking and paying details to execution. Collaborate with regional and local cross function teams (Media/Social/PR/CRM/PS Trade Marketing/Legal/Compliance/Finance/SupplyChain/Commercial/Professional Solutions/Medical Affairs/Instrument/Retail/KA/Communication, etc) to achieve both brand target and business target Knowledge / Experience Experience / Track Record 8~10 yrs experience in health care industry brand marketing Technical background with better understanding on Vision Care category (Opto & Optic is a plus) Experience of leading multi-task in environment with complexity Industries Experience Health Care Industry (vision care will be preferred) Geographical Experience China Digital Experience and practice is a must Management Experience 3 + years senior management experience with a strong capability in both internal and external functions and agencies Qualifications Education / Qualification / Certification Bachelor Degree / Master Degree (Majoring in Science and Technology will be a PLUS) Language Chinese / English Pre-requisites and Next Career Steps Psychometrics Strong Analytical skills and problem solving skills High accountability with result oriented mind-set Passionate and energetic with ‘curiosity’ to learn and explore Excellent communication skills with strong people management capability