Brand & Marketing Designer

Job description

Job Title: Brand & Marketing Designer Job Type: Full-time, Hybrid in office in NYC. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting to: Creative Director, UX & Brand Partners with:VP of Marketing, Sales, Leadership Focus Areas: Brand systems, marketing design, website, sales collateral, presentations, motion, AI assisted creative workflows Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ABOUT BRANCHLAB BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources. Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged. BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization. THE OPPORTUNITY BranchLab is looking for a Brand & Marketing Designer to help build, scale, and evolve the visual identity of the company across brand, marketing, sales, and client experience. This person will work closely with the Creative Director, UX & Brand, the VP of Marketing, Sales, Product, and leadership to create high-quality visual materials that support BranchLab’s growth, market presence, and personalized client experience strategy. This role is ideal for a highly creative, collaborative, and organized designer who can move quickly, think conceptually, and execute with polish. The right person enjoys bringing new ideas to the table, exploring multiple design directions, and seeing their work make a direct impact on brand perception, marketing campaigns, sales conversations, and client engagement. The Brand & Marketing Designer will support both traditional marketing design needs and the development of BranchLab DNA, our personalized client experience system for priority accounts. This includes scalable brand guidelines, presentation systems, sales materials, event assets, motion graphics, website support, and account-specific visual storytelling. KEY RESPONSIBILITIES BRAND & IDENTITY SYSTEM · Help expand and maintain the BranchLab visual identity across marketing, sales, digital, and client-facing materials. · Support the development of scalable brand guidelines, including typography, color, imagery, iconography, layout, motion, and visual storytelling principles. · Create design systems and reusable assets that allow the company to move faster while maintaining consistency and quality. · Ensure all materials feel polished, thoughtful, differentiated, and aligned with BranchLab’s brand standards. · Bring fresh creative ideas and visual concepts that help set BranchLab apart in the market. MARKETING DESIGN · Design marketing assets across campaigns, social media, events, digital channels, and internal initiatives. · Partner with the VP of Marketing to support ongoing marketing priorities, campaign needs, and growth initiatives. · Create display ads, campaign graphics, website visuals, landing page assets, event materials, and other marketing deliverables. · Translate marketing strategy into clear, compelling, and visually engaging creative. · Develop materials that support demand generation, brand awareness, pipeline, and revenue growth. SALES & CLIENT-FACING MATERIALS · Design high-quality sales collateral, including pitch decks, one-pagers, leave-behinds, client presentations, and executive-ready materials. · Build scalable Microsoft PowerPoint templates and presentation systems that can be adapted across sales, leadership, marketing, and client conversations. · Create account-specific visual materials that help priority customers feel understood and engaged. · Support tailored client narratives through strong layout, information design, and visual storytelling. · Make complex ideas, data, and product value easier to understand and more compelling to present. BRANCHLAB DNA SUPPORT · Support the creation of personalized client experience materials for priority accounts. · Help develop account-specific design extensions, pitch systems, onboarding materials, and visual storytelling frameworks. · Create assets that connect BranchLab’s brand, sales narrative, marketing presence, and client experience. · Contribute to systems that allow personalized work to scale without becoming inconsistent or overly manual. · Help establish clear guardrails for what can be customized by account and what should remain consistent within the BranchLab identity. MULTIMEDIA, MOTION & VIDEO · Create motion graphics, lightweight animations, and short-form video assets where appropriate. · Support minor video editing and post-production needs for marketing, social, sales, events, or internal communications. · Help bring BranchLab’s story to life through dynamic visual formats. · Collaborate with external multimedia vendors when needed to ensure work aligns with BranchLab’s quality standards and brand direction. · Explore new ways to use motion, video, and interactive formats to improve storytelling and engagement. TEMPLATES, SYSTEMS & ASSET MANAGEMENT · Build reusable design templates for marketing, sales, presentations, events, and recurring business needs. · Maintain organized design files, asset libraries, template systems, and documentation. · Help create a more scalable design workflow so the company can produce high-quality materials faster and more consistently. · Support asset management across still graphics, motion graphics, video files, presentation templates, and brand resources. · Reduce one-off design requests by creating systems that others can use confidently. AI & WORKFLOW INNOVATION · Use AI tools thoughtfully to accelerate design exploration, improve creative workflows, and increase output quality. · Leverage AI to generate visual directions, moodboards, concepts, imagery, layout options, motion ideas, and first-pass creative explorations. · Use AI as a creative partner while maintaining strong design judgment, taste, and brand standards. · Explore AI-assisted workflows for faster iteration across marketing, sales, presentations, social, event materials, and client-specific assets. · Develop reusable prompts, creative systems, and template approaches that help Marketing and Sales produce custom assets more efficiently. · Stay curious about emerging AI tools and proactively identify ways they can improve BranchLab’s creative speed, quality, and scalability. · Balance AI efficiency with thoughtful human design direction, ensuring all final work feels polished, intentional, and aligned with the BranchLab brand. CROSS-FUNCTIONAL COLLABORATION · Work closely with the Creative Director, UX & Brand on design direction, brand standards, and creative execution. · Collaborate regularly with the VP of Marketing on campaign, content, brand, and growth needs. · Partner with Sales to create effective client-facing materials. · Collaborate with Product when brand, product storytelling, platform visuals, or client experience overlap. · Communicate clearly, manage feedback well, and work effectively with senior leadership and cross-functional teams. · Operate well on a small team with regular deliverables, shifting priorities, and direct business impact. REQUIRED SKILLS & EXPERIENCE · 3-6+ years of experience in brand design, marketing design, graphic design, multimedia design, or a related creative role. · Strong portfolio demonstrating excellent visual design, layout, typography, branding, presentation design, and visual storytelling. · Experience designing for B2B, SaaS, healthcare, pharma, analytics, enterprise software, or another complex industry is a plus. · High proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, After Effects, Premiere, and Acrobat. · Strong proficiency designing in Microsoft PowerPoint; experience creating executive-ready and sales-ready presentations is essential. · Experience creating sales decks, pitch materials, one-pagers, campaign assets, social graphics, event materials, digital marketing assets, and swag. · Motion graphics and minor video editing experience preferred. · Familiarity with AI creative tools and a strong interest in using AI to improve creative workflows, experimentation, and output quality. · Strong understanding of visual storytelling and how design can clarify complex ideas and make a brand more memorable. · Ability to work quickly, explore multiple directions, and iterate based on feedback. · Excellent organizational skills and ability to manage multiple deliverables in a fast-paced startup environment. · Strong communication and collaboration skills; comfortable working with marketing, sales, product, and senior leadership. · Detail-oriented, proactive, curious, and comfortable touching a wide range of creative materials, including website visuals, sales collateral, marketing campaigns, presentations, swag, motion, and client-facing assets. WHAT SUCCESS LOOKS LIKE UPON JOINING · Quickly learn BranchLab’s brand, product, market, customers, and visual standards. · Partner immediately with the Creative Director, UX & Brand and VP of Marketing to expand, improve, and complete the BranchLab brand system. · Help refine and organize core brand elements, including typography, color, layout, imagery, iconography, presentation style, and visual storytelling. · Begin improving existing sales, marketing, and presentation materials. · Support urgent marketing and sales design needs while helping create more scalable systems. · Organize existing design files, asset libraries, templates, and brand resources. · Contribute new visual ideas, design directions, and creative concepts that help push the BranchLab brand forward. · Begin building reusable templates and systems that reduce one-off execution work. WITHIN 6 MONTHS · Help establish a more complete BranchLab design system and brand guideline library. · Create stronger sales, marketing, and presentation systems. · Improve consistency across customer-facing materials. · Support campaign, event, social, and sales needs with greater speed and polish. · Begin contributing to account-specific BranchLab DNA materials. · Help Marketing move faster by creating reusable assets, templates, and scalable design systems. · Introduce AI-assisted workflows where useful to increase creative exploration and production efficiency. WITHIN 12 MONTHS · Help establish a scalable brand and marketing design function. · Build reusable systems that reduce one-off design work. · Support personalized client experience materials for priority accounts. · Improve the quality, consistency, and impact of BranchLab’s marketing and sales presence. · Become a trusted creative partner across Marketing, Sales, Product, and Leadership. · Help evolve BranchLab’s visual identity into a more recognizable, differentiated, and enterprise-ready brand. IDEAL CANDIDATE The ideal candidate is a thoughtful, fast-moving designer who can balance strong creative taste with practical execution. They bring ideas, explore options, and enjoy iterating. They care deeply about brand, storytelling, detail, and visual quality, but they are also comfortable working in a startup environment where priorities change and speed matters. They are curious about AI and know how to use emerging tools to improve creative exploration, speed, and output without relying on them as a substitute for strong design judgment. They are excited by the opportunity to help shape the visual identity of a growing company, support a new marketing function, and build work that directly impacts how major enterprise clients understand and experience BranchLab. - WHY JOIN BRANCHLAB? - Competitive Salary & Comprehensive Benefits - Small, Agile Team – Your work will have a direct impact - Equity Opportunities – Grow with the company - Build and shape a product from the ground up