Brand & Marketing Engagement Lead

Job description

Brand & Marketing Engagement Lead Spirit of Math Schools | Toronto, Ontario Location: Head Office, Toronto, with regular travel to campuses across the GTA Department: Marketing Reports to: Marketing Manager Love Building Brands, Connecting People, and Bringing Big Ideas to Life? At Spirit of Math, we're looking for a creative, energetic, and relationship-driven Brand & Marketing Engagement Lead who loves turning great ideas into meaningful experiences. Are you someone who can develop a compelling campaign, build strong relationships, collaborate with a PR agency, support a major event, and inspire a team of campus leaders—all while keeping the big picture in mind? If you love variety, thrive on collaboration, and enjoy seeing your work make a real impact, we'd love to meet you! Who We Are For over 30 years, Spirit of Math has been helping high-performing students develop the problem-solving skills, confidence, and critical thinking abilities to take on the world. With a growing network of corporate and franchise campuses, educational resources, and exciting opportunities for expansion, we're passionate about inspiring the next generation of great thinkers. And we're looking for someone who can help us tell that story! The Opportunity This isn't your typical marketing desk job. As our Brand & Marketing Engagement Lead, you'll play a key role in shaping how Spirit of Math connects with our campuses, families, communities, and external partners. You'll work closely with our Marketing Manager as a senior strategic partner, helping bring marketing plans to life while taking ownership of brand engagement, campus relationships, public relations, marketing training, and event marketing. One day you might be brainstorming a new campaign. The next, you could be visiting a campus, coordinating a media opportunity, supporting a grand opening, or developing marketing training for our campus teams. If you're someone who enjoys both strategy and rolling up your sleeves to make things happen, this role is for you. What You'll Be Doing Be a Brand Champion • Help bring the Spirit of Math brand to life through creative campaigns, compelling messaging, storytelling, and memorable experiences. • Develop campaign concepts, creative briefs, and brand messaging that support our marketing strategy. • Ensure our brand is represented consistently across marketing materials, events, partnerships, and campus communications. • Collaborate with our Digital Marketing & Content Specialist and creative partners to turn ideas into engaging marketing initiatives. • Identify new opportunities to build brand awareness, strengthen our reputation, and connect with families. Build Relationships Across Our Campus Network • Serve as a key Marketing Department contact for our corporate and franchise campuses. • Build strong relationships with Campus Principals, Franchise Owners, and Campus Operations teams. • Visit campuses throughout the GTA regularly to understand their needs, provide marketing guidance, and identify opportunities. • Help campuses plan and execute local marketing initiatives, community outreach, grand openings, and promotional activities. • Develop practical marketing resources and support that help campuses succeed. Lead Sales & Marketing Training • Take ownership of developing and delivering sales and marketing training for our campus teams. • Create engaging training materials, presentations, tools, and resources. • Help campus teams build confidence in promoting their programs, connecting with prospective families, and executing local marketing initiatives. • Identify opportunities to strengthen marketing knowledge and best practices across our network. Make Headlines & Build Partnerships • Manage the day-to-day relationship with our external public relations agency. • Coordinate media opportunities, PR campaigns, awards submissions, thought leadership initiatives, and brand storytelling. • Collaborate with senior leadership and internal subject-matter experts to identify stories worth sharing. • Build relationships with external partners and identify opportunities to strengthen Spirit of Math's visibility and reputation. Bring Events to Life • Support marketing for major Spirit of Math events, including conferences, graduations, contests, partner events, and campus launches. • Coordinate event branding, promotional materials, signage, photography, and communications. • Help campuses identify suitable community events, sponsorships, fairs, and local promotional opportunities. • Develop event marketing resources and toolkits that campuses can use. • Oversee the tracking, coordination, and invoicing of event marketing materials and rentals. Be a Key Partner to Our Marketing Manager • Work closely with the Marketing Manager to translate strategic priorities into actionable marketing initiatives. • Help coordinate projects, manage competing priorities, and keep stakeholders informed. • Represent the Marketing Department in meetings and cross-functional initiatives. • Bring forward insights from campuses, partners, and events to help strengthen our overall marketing approach. • Take ownership of initiatives and ensure ideas move from planning to successful execution. What You'll Bring to the Team We're looking for someone who combines creativity, strategic thinking, strong relationship-building skills, and exceptional follow-through. Our ideal candidate has: • A university degree in Marketing, Communications, Business, Public Relations, or a related field. • 5–8+ years of progressive experience in marketing, brand management, communications, stakeholder engagement, or a related field. • Strong experience developing marketing campaigns, brand initiatives, and engaging communications. • Excellent relationship-building skills and the confidence to work with campus leaders, franchise owners, executives, and external partners. • Experience coordinating public relations activities and working with external agencies. • Strong presentation, communication, and training skills. • Experience supporting events, partnerships, community engagement, or local marketing initiatives. • Excellent project management, organizational, and problem-solving abilities. • The ability to balance strategic thinking with hands-on execution. • A proactive, collaborative attitude and a genuine enthusiasm for bringing ideas to life. • Experience in education, franchising, or a multi-location organization would be a definite asset. A Few Important Details • Head Office Based: This position works from our Toronto Head Office. • Campus Visits: Regular travel to Spirit of Math campuses throughout the Greater Toronto Area is an important part of the role. • Driver's Licence: A valid driver's licence and the ability to travel between campus locations are required. • Event Flexibility: Some evening and weekend work will be required to support events and special initiatives, with time off in lieu in accordance with company policy. • Future Opportunities: As Spirit of Math continues to grow, there may be opportunities to support new campus launches and expansion initiatives beyond the GTA. Why Spirit of Math? Because your work here will be about more than marketing. You'll help tell the story of an organization that's inspiring students, supporting educators, and building a community of curious, confident thinkers. You'll have the opportunity to take ownership of meaningful initiatives, work alongside a collaborative senior marketing team, build relationships across a growing campus network, and see the impact of your work firsthand. And perhaps best of all? No two days will look quite the same! Ready to Make Your Mark? If you're a creative marketing professional who loves building brands, connecting with people, and turning ideas into action, we'd love to hear from you. Apply today and help us bring the Spirit of Math story to life! Why Work With Us? At Spirit of Math, we believe in creating a workplace where people feel valued, supported, and inspired to grow. When you join our team, you're not just starting a job - you're becoming part of a community that thrives on collaboration, learning, and shared success. Here's what you can expect when you work with us: Core Benefits • Competitive salary with potential for performance-based bonuses. • Comprehensive health, dental, and vision insurance. • Retirement savings plans (including RRSP with company matching through DPSP). • Generous paid time off, including sick leave, paid vacation, personal days, and scheduled paid summer shutdowns for some positions. Career & Growth Opportunities • Annual professional development budget for courses, certifications, and conferences. • Internal mobility and clear pathways for advancement - we support your career journey. • Opportunity to contribute ideas and shape how we work. Work-life Balance & Well-being • Flexible working hours to help you balance personal and professional priorities. • On-site yoga at headquarters and wellness initiatives throughout the year. • Discounted gym memberships to support your fitness goals. • Pet-friendly headquarters office environment - bring your dog to work! Culture & Perks • Inclusive, diverse, and collaborative workplace culture where every person matters. • Annual all-staff conference to connect, learn, and celebrate together. • Staff events and fun team-building activities. • Peer-to-peer recognition programs - we love celebrating success! • Access to partnerships offering thousands of discounts on shopping, travel, entertainment, and more. Lifestyle & Convenience • Free snacks, unlimited coffee, and tea every day. • Commuter-friendly headquarters with free parking and easy access to public transit. At Spirit of Math, we're committed to fostering a positive and supportive environment where you can thrive - personally and professionally. Join us and be part of a team where your contributions are valued, your growth is supported, and your well-being is a priority. To promote cooperation, inspire confidence, and release the genius in every child. Please note that we may use artificial intelligence (AI) tools at certain stages of the hiring process to assist in screening, assessing, or selecting applicants for this position. These tools are used as a supplement to human review, and all final hiring decisions are made by our Hiring team. Spirit of Math is an equal opportunity employer and adheres to equitable hiring, employment and promotion practices. The positions are open to all qualified applicants, including men, women, persons with disabilities, members of visible minorities, Aboriginal persons and other groups protected by human rights laws. We strive to meet the accommodation needs of persons with disabilities. Applicants are encouraged to make their needs for accommodation known in advance during the application process.