Brand Marketing Lead

Job description

**Hinge is the dating app designed to be deleted** In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all. ### **About the Role** Hinge is looking for a Brand Marketing Lead to join our Global Brand Marketing team. In this role, you'll independently steer integrated brand campaigns across our global markets — owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor. You'll shape campaign briefs as a thought partner to Strategy and Creative, lead relationships with external agency partners, and serve as a sounding board for the Sr. Director on where the brand shows up and why. You have a point of view on what makes a campaign earn its place in culture, and you're accountable for making sure the work that launches lives up to it. You report to the Sr. Director, Global Brand Marketing. This is an individual contributor role. ### Responsibilities - Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch. - Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch. - Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health. - Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand. - Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams. - Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit. - Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work. - Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation. - Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed. - Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch. ### What We're Looking For - 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both). - A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results. - A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation. - Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right. - A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so. - You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction. - Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask. - Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track. - Energized by Hinge's mission to create a less lonely world.