Brand Marketing Lead- Creative Services

Position Overview PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. PNC is seeking an experienced Brand Marketing Lead to join the account management team within Creative Services, serving as a primary liaison to our MarCom partners with a focus on the CIM creative work set. A marketing lead operates with a high degree of independence and fully owns administrative and project management responsibilities—guiding partners through the creative process, reviewing input briefs (providing recommendations and asking questions), kicking off creative with our team, and ensuring work is delivered on time, on brand, and to a consistently high standard. In addition to CIM, this role is expected to take on additional account-based and administrative work as needed to support the broader account management team and evolving business priorities. Key Responsibilities Partner Liaison & Account Management • Serve as the primary point of contact and day-to-day liaison between Creative Services and MarCom partners. • Guide partners through the creative process end to end, setting clear expectations while providing hands-on support at every stage. • Build trusted, collaborative relationships that position Creative Services as a strategic partner rather than an order-taker. • Proactively communicate status, risks, and changes to keep partners and internal stakeholders aligned. • Provide flexible account and administrative support across the broader account management team, adapting responsibilities as business needs and priorities evolve. CIM Project Management & Ownership • Completely own administrative needs and project management for CIM pods as related to the creative work set, operating independently from intake to final delivery. • Review input briefs, secure required inputs and approvals, and ensure briefs are complete and actionable before work begins. • Kick off creative work with the Creative Services team, ensuring clear direction, scope, and priorities are established up front. • Provide administrative support and coordination for CIM scripts. • Manage multiple projects simultaneously, balancing timelines, quality, and partner expectations across the CIM portfolio. Cross-Team Testing & Specs Management • Coordinate cross-team testing of CIM creative to validate performance, functionality, and brand and technical compliance. • Update and maintain specifications as changes are made, ensuring documentation stays current and accurate across teams. • Serve as a connective tissue between partners, creative, and testing functions to keep work moving efficiently. Tracking, Reporting & Escalation • Track CIM work throughout the year, including the volume of projects completed and key milestones. • Maintain accurate records and reporting on CIM to inform planning, capacity, and resourcing decisions. • Identify and escalate creative concerns, risks, or roadblocks to the team promptly, recommending solutions where possible. Qualifications & Experience • 5+ years of experience in account management, project management, or creative operations within an agency, in-house agency, or enterprise marketing environment. • Demonstrated ability to own complex workstreams independently and manage multiple projects and stakeholders in a fast-paced environment. • Strong understanding of the creative development process, from briefing through production and delivery. • Excellent communication, relationship management, and organizational skills, with a proven ability to guide partners through defined processes. • Experience developing input briefs and translating partner needs into clear, actionable creative direction. • Detail-oriented with strong tracking, reporting, and documentation habits. • Comfortable coordinating cross-functional testing and maintaining evolving specifications. • Ability to identify risks early and escalate concerns constructively with recommended solutions. What Success Looks Like • MarCom partners view Creative Services as a trusted, reliable strategic partner for CIM creative work. • CIM projects are delivered on time, on brand, and at a consistently high level of quality. • The CIM process runs smoothly and independently, with briefs, testing, and specs managed proactively. • Accurate tracking and reporting provide clear visibility into CIM volume and throughput throughout the year. • Creative concerns and risks are surfaced early, keeping work on track and stakeholders aligned. The role flexes to meet emerging account management needs, strengthening team capacity as priorities evolve. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Drives the long-term brand vision by leading marketing activities that build and strengthen the brand and support enterprise and line of business priorities. Ensures marketing efforts consistently reflect the brand platform, resonate with target audiences, and appropriately reach them across national and local initiatives, while influencing alignment across initiatives and teams. Leads the creation and end-to-end execution of integrated brand marketing campaigns and paid media programs across channels, including digital, social, and traditional media. Leads and optimizes delivery of brand storytelling and coordinated campaigns that drive awareness, consideration, and engagement across initiatives. Creates and delivers marketing strategies that bring the brand to life across campaigns, sponsorships, and key cultural moments. Translates business priorities into integrated brand and paid media plans and drives alignment across cross-functional teams to ensure effective execution. Advances paid media and campaign performance by analyzing key metrics, identifying drivers of performance, and synthesizing insights to inform optimization, future planning, and strategic decision-making. Applies a strong understanding of how media channels, creative, and messaging perform together to drive outcomes and extend learnings across initiatives. Applies strong brand marketing and media capabilities, including omni-channel planning practices, test-and-learn approaches, agentic workflows and artificial intelligence. Participates in pilots, evaluates effectiveness, and adopts and seeks out new technologies within established processes and brand governance standards. Works in close partnership with cross-functional teams—including brand, media, creative, LOB, analytics, and agency partners—to deliver marketing initiatives. Influences direction, supports budget oversight, aligns stakeholders, and ensures timelines, dependencies, and deliverables are managed effectively across complex initiatives. Demonstrates accountability for individual performance and extends influence through peer mentorship and cross-team guidance. Manages priorities, meets commitments, and sets an example by continuously building functional and technical expertise. Actively seeks feedback, develops skills, and adapts to evolving marketing strategies and industry trends. Stays current on brand marketing and paid media industry advancements and applies learnings to improve outcomes across work. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Competencies Analytical Thinking, Artificial Intelligence, Brand Management, Collaborating, Continuous Transformation, Customer Behavior and Preferences, Decision Making and Critical Thinking, Effectiveness Measurement, Financial Services Industry, Influencing, Innovation, Problem Solving, Strategic Thinking Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Language Assessments No Required or Preferred Language Assessments Pay Transparency Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. Application Window Generally, this opening is expected to be posted for two business days from 09/09/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit . Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.