Brand Marketing Manager

Job description

**About Fam (previously FamPay)** Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life. We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey. Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors. ### About this Role At Fam, we believe great marketing sits at the intersection of culture, creativity, and execution. Building for Gen-Z means staying deeply connected to how young people think, communicate, consume content, and engage with brands. We're looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels. You'll own execution end-to-end—bringing together cross-functional teams, creators, partners, and internal stakeholders to deliver campaigns that are timely, relevant, and memorable. We're also looking for someone who is AI-native - comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution. This role is for someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas, and can balance creative thinking with operational excellence. If you enjoy building campaigns that people don't just see, but genuinely engage with, you'll fit right in. ### Must Haves - Under-graduate degree in marketing, business, communication, or related field - 3-5 years of experience in campaign management, brand marketing, growth marketing, or integrated marketing - Strong execution capabilities across digital, on-ground, and influencer-led campaigns - Experience managing end-to-end campaign timelines and cross-functional coordination - Deep understanding of internet culture, social media trends, and Gen-Z consumer behaviour - Ability to think creatively while maintaining strong operational rigor - Experience working closely with creative, product, influencer, and partnerships teams - Strong stakeholder management and communication skills ### Good To Haves - Experience in fintech, consumer internet, D2C, or fast-paced startup environments - Existing awareness of influencer ecosystem and creator partnerships - Experience launching product GTM campaigns - Familiarity with meme culture, creator economy, and pop-culture trends - Ability to identify and capitalize on cultural moments quickly - Understanding of campaign performance metrics and reporting ### Roles and Responsibilities - Lead end-to-end execution of integrated marketing campaigns across digital, influencer, social, and on-ground channels - Own campaign project management - timelines, coordination, execution tracking, stakeholder alignment, and delivery - Work closely with brand, product, design, growth, and partnerships teams to bring campaigns to life - Drive product GTM campaigns with strong creative and cultural relevance - Identify trending internet moments, social conversations, and creator opportunities relevant to Fam’s audience - Coordinate influencer collaborations and external partnerships for campaigns and launches - Ensure campaigns maintain consistency with Fam’s brand voice and resonate with Gen-Z audiences - Balance creative thinking with operational excellence and execution speed - Contribute campaign ideas rooted in social behaviour, youth culture, and internet-first storytelling - Monitor campaign performance and optimize execution based on insights and learnings