Brand Marketing Manager

Job description

## **About Tin Can** Tin Can is building a safer, simpler way for kids to connect — without smartphones. We’re creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today’s digital world. We’re building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we’re currently living (and who have a sense of humor about it). As we gear up to scale to thousands of families, we’re ready to bring on a Brand Marketing Manager to help make it happen. **The Role** We're looking for a Brand Marketing Manager who thrives in the in-between — the person who can zoom out to see the full picture and zoom in to get things done. You'll report to our Head of Brand Strategy & Communications and work closely with teams across the company. This isn't a role with a narrow lane. At Tin Can, marketing touches everything: the newsletter that lands in a parent's inbox, the brand partnership that introduces us to a new community, the influencer who genuinely loves the product and wants to share it. You'll own a wide range of those touchpoints, and you'll be the connection that keeps them feeling like one cohesive brand. We're looking for someone who is equally comfortable writing a newsletter, managing a project timeline, and hopping on a call to explore a potential collaboration. If you're someone who gets energy from variety, operates well without a lot of hand-holding, and takes real pride in execution, this role was made for you. **What You'll Do** - **Newsletter ownership.** Own Tin Can's email newsletter end-to-end — developing the content calendar, sourcing stories and updates from across the company, writing and editing copy, and managing send cadence. - **Partnerships & collaborations.** Manage incoming partnership inquiries, identify outbound opportunities, and develop relationships with brands and organizations that share our values. You'll know a good fit when you see one and move quickly to explore it. - **Brand influencer identification & outreach.** Research and identify brand-aligned creators and influencers, managing gifting, relationship-building, and coordination with our broader growth marketing influencer program to make sure everything feels like one Tin Can. - **Project management & campaign coordination.** Keep marketing initiatives on track across multiple workstreams, managing timelines, coordinating stakeholders, and making sure things get from brief to launch without dropping balls. - **Campaign briefs.** Develop creative briefs that bring together consumer insights, cultural trends, and cross-functional inputs, giving our creative work a clear strategic foundation before it goes into production. - **Brand stewardship.** Help steward Tin Can's brand standards across every consumer touchpoint — from the newsletter to partner materials to campaign assets — so the experience feels cohesive whether someone encounters us for the first time or the fiftieth. - **Marketing materials for cross-functional teams.** Be the go-to for internal marketing support, creating and organizing materials for programs like Tin Can Communities, retail, and other teams that need brand-aligned assets and messaging. - **Affiliate program management**. Manage and optimize our presence on affiliate and creator commerce platforms (including ShopMy), keeping product listings current, tracking performance, and identifying opportunities to deepen creator relationships. - **Reporting & tracking.** Own post-campaign reporting across your areas of ownership — tracking performance, surfacing learnings, and bringing the "why" back to the team so we're always getting smarter about what's working. **What We're Looking For** - 4–6 years of marketing experience, ideally at a consumer brand, DTC startup, or agency with consumer clients. You've touched enough of the marketing mix to know what good looks like across channels. - Strong verbal and writing skills. Your writing — across everything from email outreach, to partner and campaign briefs, to newsletter copy — is brand-aligned. - Creative thinker. You approach problems with creativity and have a strong point of view regarding how we show up in the world. - Experience owning or contributing to email newsletters — you understand what makes people actually open and read them. - Comfort with influencer and partnership work. You've managed relationships with creators or brand partners and know how to move a conversation forward. You also have a wealth of ideas for how we can engage different audiences. - Very strong project management instincts. You're the person who builds the tracker, sets the deadline, and follows up without being asked. - A collaborative, low-ego approach. You'll be working across functions constantly, and your ability to build trust inside the company is as important as your marketing skills. - Ownership mindset. You’re excited about helping to build the future of Tin Can’s brand marketing function. - Comfort with ambiguity and a bias toward action. At Tin Can, the playbook is still being written, and we need someone who sees that as an opportunity, not a problem. - Familiarity with tools like Klaviyo, ShopMy, or similar email and creator commerce platforms is a plus, but we care more about instincts and adaptability than any specific stack. **Why Join Tin Can** - **We're building tech that protects childhood.** We're on a mission to give kids a childhood based on real conversations and real connection. - **Variety is the job, not the exception.** If you're someone who gets bored doing one thing, you'll thrive here. No two weeks look the same, and the breadth of this role means your fingerprints will be on a lot of what Tin Can puts into the world. - **Your work is visible.** We're a small team, which means the newsletter you write, the partnership you close, and the campaign you help launch are all things the whole company sees and feels. - **Small, high-trust team.** Every company says "team," but at Tin Can it means something. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. You'll be in the room with the people making the decisions. - **Room to grow.** As the company scales, so does the scope. We're looking for someone who wants to grow with us, not just fill a role. If you're excited by the idea of owning a wide range of marketing work at a company doing something genuinely meaningful, we'd love to hear from you.