Brand Marketing Manager

***Join the Pioneer Crypto Brand in the Philippines!*** Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. ### What you'll do - Develop and drive the go-to-market brand strategy for [](http://coins.ph/)’s brand and [products.](http://products.build/) - [Build](http://products.build/) and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences. - Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment - Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams - Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration - Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage - Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships - Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies ### What we expect from you - 3-5+ years of experience in brand marketing - Track record of spearheading brand launches and marketing campaigns that drove significant business results - Demonstrated ability to build relationships with key stakeholders and influence at all levels - Formidable creative narrative and story-telling skills to position [](http://Coins.ph) as a crypto and finance leader in Philippines and Southeast Asia - ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings - Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact - Project management, prioritization skills & ability to manage multiple projects at different stages of development - A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit - Exceptional project & time management skills - Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker - Ability to anticipate issues and resolve them based on sound business judgment