Brand & Marketing Manager - Demetres and Scooped

Job description

Craving a challenging and rewarding career in a place you actually love? Perfect. Demetres was founded in 1989, and we’re the premier destination for desserts in Toronto. With our 12 restaurant locations , 5 ice cream boutiques , a growing retail CPG presence , we are innovators in our field. For decades we have set the very definition of dessert experience. Our greatest years are yet to come, and we're looking for the best people to take us there. About the Role: As Marketing Manager, you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line. You'll report directly to leadership and work hand-in-hand with a growing team and any external creative partners to plan, execute, and measure everything from seasonal campaigns, to limited time offerings to influencer activations and SEO. This is a high-ownership role. You'll set the content calendar, manage the brand voice across platforms, and serve as the in-house authority on what resonates with our guests in-restaurant, online, and on-shelf. Key Responsibilities: Brand Strategy & Campaign Leadership Develop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream Lead seasonal and campaign-level creative briefs, from concept through execution, with a sharp eye for on-brand storytelling Maintain and evolve distinct brand identities for Demetres and Scooped Identify and execute earned media opportunities including press pitches, partnership activations and collaborations Social Media & Content Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands Direct and collaborate with internal and external marketing resources on photo, video, and copy production Build and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channels Digital Marketing & SEO Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations Drive website content strategy including landing pages, FAQs, and seasonal campaign pages Oversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, setting KPIs, managing budgets, and reporting on performance Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic Stakeholder Management Collaborate cross-functionally with operations and R&D to keep marketing aligned with business priorities Work with our in-store management team to drive local store marketing Manage external vendors including photographers, designers, and agencies Report on marketing performance to leadership with clear metrics and strategic recommendations Required Skills and Qualifications: 4–7 years of marketing experience, with at least 2 years in a leadership or strategy role Strong creative instincts balanced with an analytical approach to campaign performance Experience with graphic design, an eye for visual identity Experience with social media strategy and content production for Instagram and TikTok Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads) Experience managing or mentoring junior team members Access to reliable transportation to visit our restaurant locations and attend off-site events Flexibility to occasionally work weekends and evenings depending on natural business needs Here’s what you get from us: Competitive salary and benefits Working in a collaborative, creative environment Working for a brand that delivers happiness (people gush when you tell them where you work) A healthy and flexible work life balance, with a supportive management team A growing, exciting, ever-changing company Did we mention the unlimited ice cream? This is in our state of the art Vaughan office, R&D, and production facility located on Strada Drive near Highway 7 & Pine Valley (close to Hwy 400 & Hwy 407). To Apply: Please submit your resume, a cover letter telling us what you'd bring to the role and the brands, and any portfolio samples or campaign work you're proud of. Fit is everything to us as know the right person will make a world of difference. Thank you! Please note, while we appreciate all candidates, only those chosen for an interview will be contacted.