Brand & Marketing Manager Iberia

Job description

What is Shotgun? Shotgun is a leading platform dedicated to empowering live music event organizers and touring artists, driving the future of the live music industry. Our mission is to build the infrastructure that enables live music to thrive. We provide powerful tools to sell tickets, build strong brands, and connect with fans in meaningful ways.From 2020 to 2024, Shotgun achieved rapid growth with GMV increasing 20x and revenue growing 30x - leading the company to profitability. Today, we support over 6,000 clients and engage more than 6,000,000 users across Europe, the US, and LATAM. In the past seven years, Shotgun has raised €10M from Newfund, Venrex, One RagTime, Creator Collective, and BPI Culture Fund. We are a lean and dynamic team of 90 people, with offices in Paris, Miami, São Paulo, Lisbon, and Marseille. Our culture is built on passion, commitment, ownership, and humility. What we're looking for We’re looking for an experienced Brand & Marketing Manager who can both build brand equity and deliver measurable business impact. Someone who can blend creativity with operational rigor, and who thrives at the intersection of brand, growth, and community. You are: Strategic, but also hands-on and execution-driven Creative, with a strong eye for content and storytelling Organized, with excellent project management skills Analytical, data-driven, and comfortable tracking performance to optimize campaigns Excited to be both the voice of Shotgun in Portugal and a key partner to our community of organizers What you will do As Brand & Marketing Manager - Portugal , you’ll be responsible for building Shotgun’s presence and impact in the Portuguese market. You will: 1. Lead social media & community growth Develop the social media strategy with HQ and take full ownership of execution in Portugal Create engaging content and campaigns to grow and activate Shotgun’s local community 2. Drive B2B partner success Support organizers in growing their brand and sales through tailored activations (online & on-site) Own Shotgun’s channels and paid campaigns to drive ticketing performance, optimizing budgets based on results 3. Build and amplify Shotgun’s brand Strengthen Shotgun’s visibility in Portugal through events, partnerships, press, and influencer collaborations Diversify content formats (articles, podcasts, etc.) to grow and engage our B2B community 4. Support Sales & Account Management Create compelling content and materials showcasing Shotgun’s community, cultural footprint, and marketing capabilities Collaborate with sales teams to design custom activations that highlight Shotgun’s value to partners The job is made for you if you are… Experienced (2-years minimum) in developing and coordinating omnichannel marketing campaigns (email, social media, search, retargeting, offline activations) Skilled in content strategy and production (copywriting, blogging, video, social, storytelling) Comfortable with performance marketing , including managing paid campaigns (Meta, Google Ads, TikTok Ads, etc.) Highly analytical, able to interpret campaign data and adjust strategies for maximum impact Strong in project management , capable of juggling multiple campaigns and stakeholders while meeting deadlines Experienced in running events end-to-end (budget, ops, recap) Deeply connected with local networks in the PT scene (press, venues, artists, creators) Passionate about live music, culture, and community building and eager to shape the future of events in Portugal What does success look like ? 1. Awareness Expanding Shotgun's reach with millions of impressions each quarter across organic and paid channels. Driving strong engagement on campaigns (high CTRs , impactful storytelling, media buzz). Building Shotgun's cultural footprint through press coverage, partnerships, and influencer collaborations . 2. Conversion Turning visibility into results: more app installs and more first-time buyers every quarter. Running high-performing email & paid campaigns with strong open rates, click-throughs, and ROI. Generating incremental GMV uplift for our organizers by making every marketing campaign count. 3. Community Growth & Engagement Growing and activating our community: engaged social followers, an active newsletter base, and memorable brand activations . Ensuring that organizers see real added value , with custom activations that boost ticket sales and loyalty. Strengthening Shotgun's position as a trusted cultural partner in Portugal's live music scene. Measures of success Awareness : Impressions, Click-through rate (CTR), brand visibility Conversion : App installs, first purchases, marketing-sourced leads, ads performance Community growth & Engagement : Interactions on social media, followers/subscribers, partner activations Perks 🌎 Hybrid remote: we are flexible and remote work will be possible, however you will be expected to spend most of your time at one of our offices ✈️ Team off-sites and team moments: we organize a lot of team moments at Shotgun, because our team is precious to us! 🕺 Shotgun events vouchers: you will receive shotgun credits every quarter