Brand & Marketing Specialist

Job description

Lead the planning and execution of premium client experiences, experiential marketing programs, and BTL activations across Latin America, leveraging NBCUniversal brands, content, and IP to strengthen strategic partnerships, drive business objectives, and create memorable brand experiences. Develop and execute high-profile events, NBCUniversal Experiences programs. Design and manage end-to-end guest journeys, including travel, accommodations, hospitality, entertainment, and on-site execution. Lead regional BTL activations and experiential initiatives supporting business priorities, affiliate relationships, and partner engagement. Manage agencies, vendors, production partners, budgets, timelines, and operational processes to ensure flawless delivery. Collaborate with Commercial, Content, Brand Marketing, Communications, Legal, Compliance, and International teams to execute strategic experiences. Establish, track, and report against KPIs to measure program effectiveness, partner engagement, client satisfaction, attendance, budget efficiency, and business impact. Develop dashboards, trackers, post-event reports, and executive recaps to monitor performance, identify opportunities, and support data-driven decision-making. Continuously optimize programs based on insights, feedback, and performance metrics to maximize ROI and partner value. Qualifications 3–5 years of hands-on experience in event planning, experiential marketing, or BTL activations, including B2B programs for clients or business partners. Proven ability to manage events from concept through execution, including budgets, production, logistics, guest hospitality, and on-site delivery. Experience managing agencies, vendors, and production partners, with strong negotiation skills and attention to quality and costs. Strong project management and relationship-building skills, with the ability to coordinate multiple stakeholders and manage competing priorities. Ability to analyze program results, develop clear reports, and use insights to improve future experiences. Experience managing event budgets, tracking actual spend against forecasts, and evaluating program effectiveness and return on investment through financial and engagement metrics. Fluency in English and Spanish, both written and spoken. Desired Characteristics Experience delivering regional programs across Latin America. Additional experience with B2C activations or consumer-facing brand experiences. Background in entertainment, media, hospitality, or premium brand experiences. Portuguese language proficiency As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to . NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.