Brand Narrative and Asset Strategist

What We Need

We are seeking a Brand Narrative & Asset Strategist to build and run NetBrain's brand storytelling across two connected motions: campaign-integrated asset development and an always-on brand program. This role is accountable for both producing the work and setting the narrative strategy behind it — deciding the angle, format mix, and editorial approach for the always-on program, and shaping how campaign briefs translate into a coherent asset plan, rather than executing a fully scoped plan handed down from someone else.

This is a hands-on role. You will personally write, produce, and ship content across formats — blog posts, whitepapers, case studies, ebooks, webinars, email nurture, video, and social — and bring in the agency of record or freelance support for work beyond what one person can carry on deadline. This is a hybrid role based our of our Burlington, MA headquarters.

What You'll Do

Campaign-Integrated Asset Development

• Take campaign objectives and thought starters from the Director, Integrated Campaigns and shape them into a complete asset plan and narrative approach across the buyer journey — identifying gaps, not just filling in what's already specified.
• Translate complex technical and product concepts into clear, compelling narratives for both technical and business buyer personas.
• Build production plans covering every asset, owner, milestone, and dependency, sequenced against campaign launch timing.
• Write, produce, and deliver assets against campaign briefs across formats — blog posts, whitepapers, case studies, ebooks, webinars, video scripts, email nurture, and social — matched to audience, funnel stage, and approved messaging.
• Collaborate with the Director, Integrated Campaigns to align content with campaign strategy across the full funnel (TOFU/MOFU/BOFU).
• Track and report campaign asset performance against defined metrics, including engagement, conversion, and pipeline influence — not just traffic or reach — with recommendations that inform the next campaign build.

Always-On Brand Program

• Develop and maintain NetBrain's always-on narrative strategy and editorial calendar — audience, themes, channels, formats, and cadence — aligned to campaign priorities, product launches, and pipeline goals, looking at least four to six weeks ahead.
• Personally produce and ship the majority of always-on material, bringing in freelance or agency support for format types or volume beyond individual capacity.
• Track awareness and engagement metrics and use them to adjust the always-on strategy on an ongoing basis.
• Support SEO strategy for owned content, including keyword research, on-page optimization, and organic traffic growth.
• Contribute to thought leadership efforts, including executive ghostwriting, bylines, and speaking or webinar content.
• Lead a quarterly review of the always-on strategy for the VP, Integrated Marketing, with recommendations for the following quarter.

Cross-Functional Collaboration & Reporting

• Partner with the Director, Integrated Campaigns to align asset production with campaign timing and objectives.
• Partner with Solutions Marketing to build messaging-aligned content that supports positioning and competitive differentiation, confirming alignment before any asset — campaign or always-on — goes into production.
• Brief, edit, and quality-control work from the agency of record or freelance contributors on assets this role delegates for capacity reasons, ensuring it meets the narrative and quality bar this role has set.
• Maintain and evolve brand voice and editorial standards across all written content produced for this role's two lanes.
• Provide regular performance and strategy reporting to the VP, Integrated Marketing across both motions, using engagement, conversion, and pipeline data to refine strategy on an ongoing basis.

What You Bring

• 6+ years of B2B SaaS marketing experience spanning brand storytelling, content strategy, campaign execution, or integrated marketing.
• Demonstrated ability to both produce polished, on-brand assets across formats (written, video, social) and originate a longer-term brand or editorial strategy, not just execute one already defined.
• Strong project management skills, able to run multiple concurrent production timelines against hard campaign deadlines.
• Excellent writing and editing skills, with experience adapting tone and format across audiences and channels.
• Analytical mindset, comfortable defining KPIs and using performance data to guide format, channel, and cadence decisions.
• Working knowledge of SEO fundamentals and content performance tools (e.g., Google Analytics, HubSpot).
• Experience briefing or directing freelance or agency partners on discrete pieces of work.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent.
• Ability to move fluidly between hands-on production and independent strategic planning without losing quality on either.
• Experience marketing enterprise technology or network operations solutions is preferred.
• Familiarity with account-based marketing (ABM) content strategies preferred
• Experience supporting a product launch or category-narrative effort is nice-to-have
• Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
• Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

What We Offer

Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.

For this role, the estimated base is $125,000 - $150,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.

The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.