Brand & Offline Marketing

Job description

ABOUT BASE Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time. ABOUT THE ROLE We're looking for a Brand / Offline marketer to own the strategy and execution of Base's offline channels and partnership strategy. That means TV, OOH, radio, and sponsorships, plus how each of those extends into digital. You'll be the person who figures out how a TV buy becomes a retargeting audience, how a sponsorship lives beyond game day, and how we measure whether any of it is actually working. This is a hands-on role. You'll set the strategy and run the execution, managing agency and vendor relationships, briefing creative, optimizing placements, and building the measurement infrastructure to prove ROI on significant brand spend. You'll work closely with our performance marketing, paid media, and creative teams to make sure the brand and demand sides of our marketing are pulling in the same direction. What You’ll Do - Offline channel strategy and execution: TV (linear and streaming), OOH, radio, sponsorships, and events. You set the plan and see it through. - Digital extension of offline: You'll drive how we bring offline campaigns into digital: syncing TV buys with connected TV, activating sponsorship audiences in paid social, retargeting people exposed to OOH. - Agency and vendor relationships: Day-to-day ownership of our media partners and vendors. You manage the relationships, hold them accountable to performance, and know when to push and when to trust. - Brand measurement infrastructure: Brand lift studies, share of voice tracking, incrementality testing, and whatever else gives us confidence that brand spend is driving business outcomes. - Sponsorship activation: We have active athlete and brand partnerships. You'll own how those come to life across channels and how we get the most out of what we're already paying for. - Cross-channel coordination: You'll be a connector across the marketing team, making sure brand-level activity is informing and amplifying performance work. What You'll Bring - 4–10 years in marketing, with meaningful hands-on experience running brand and offline campaigns from brief to execution - You've personally managed campaigns. You know what it takes to get a TV spot on air or negotiate an OOH buy - Consumer marketing experience is required; B2B background is fine alongside it - Experience managing agency and vendor relationships, including holding partners accountable to results - Strong strategic instincts: you can build a brand channel strategy from scratch and defend it with data - Fluent in brand measurement: lift studies, MMM, share of voice, incrementality. You've used these tools and know their limits - Understands how offline and digital work together About the Team The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company. Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive. OUR VALUES - First Principles Thinking: Question assumptions. Principles > rules. - Operate at Base Pace: Focus on what matters, act quickly, and learn by doing. - Give & Get Feedback: Be direct, be humble, and maintain a growth mindset. - Everyone’s an Owner: Follow through on commitments and own results. - Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information. - Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in. - Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things. DO THE BEST WORK OF YOUR LIFE AT BASE.