Brand Partnerships Manager

Job description

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Brand Partnerships Manager to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity! Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies. At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load. Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born. We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint. As our Brand Partnerships Manager, you will lead one of the most exciting growth channels for Poppy & Peonies. You will be responsible for building and scaling our affiliate ecosystem with a strong focus on brand partnerships in the U.S. market. This role sits at the intersection of performance marketing, creator partnerships, and brand collaborations, helping us expand our reach through authentic relationships with creators, UGC partners and aligned brands. You will own the affiliate strategy end-to-end from everything outside of TikTok Shop such as identifying high-potential creators, optimizing performance, building long-term partnerships, and scaling the program into a major growth engine for the brand. This role is ideal for someone who understands the evolving world of social commerce, thrives on building relationships, and loves turning creator and brand partnerships into measurable revenue. **Does this sound like you?** Are you excited about scaling affiliate programs and creator partnerships? Do you thrive in the fast-moving world of influencers and social commerce? Do you love turning great partnerships into measurable business growth? If you answered yes, yes, and yes—keep reading! ### The Opportunity: - Own the day-to-day relationship with our PR agencies, helping shape strategy, identify opportunities, and maximize media coverage. - Develop campaigns that generate excitement around product launches, founder stories, collaborations, and seasonal moments. - Build, grow, and manage our UGC creator program to ensure a consistent pipeline of authentic, high-performing content. - Lead and scale our affiliate program outside of TikTok Shop, building strong relationships with creators and partners who authentically love the brand. - Identify and execute brand collaborations that introduce Poppy & Peonies to new audiences. - Plan and execute pop-ups, launch events, community experiences, influencer events, and other brand activations from concept through execution. - Manage celebrity, stylist, and VIP gifting initiatives while building relationships that increase brand visibility. - Track the performance of PR, affiliate, creator, and partnership initiatives, using data to improve results continually. - Stay ahead of trends in fashion, media, creators, and partnerships to identify new opportunities for the brand. ### What You Bring to the Table: - 3–5 years of experience in brand partnerships, influencer marketing, PR, experiential marketing, affiliate marketing, or a similar brand-building role. - Experience managing external agencies or cross-functional partners. - Strong project management skills with the ability to juggle multiple initiatives simultaneously. - Excellent communication, relationship-building, and negotiation skills. - Highly organized with exceptional attention to detail. - A creative mindset paired with strong execution skills. - Passion for fashion, social media, community building, and creating memorable brand experiences. - Thrives in a fast-paced, entrepreneurial environment where you’re excited to roll up your sleeves and build. Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you! ### Location We’re a fully remote team spread across North America, which means you can work from wherever you do your best thinking, problem-solving, and customer-obsessing. While this role is fully remote, there may be opportunities for domestic or international travel for team get-togethers, special events, and the occasional chance to connect in person.