Brand President Automotive

Job description

As a Brand President, you will play a pivotal role in enhancing brand performance by maintaining effective strategic partnerships with automotive manufacturers (OEMs). Your responsibilities will include forging strong relationships with OEM corporate contacts, analyzing market trends, optimizing sales and aftersales processes, and ensuring alignment with AutoNation's strategic objectives. Key Focus Areas to drive performance · Customer Satisfaction in sales and service · Sales Effectiveness and Service Market Effectiveness · Sales Loyalty/ Service Retention Position Responsibilities: · Meet key OE corporate contacts · Learn all key OE measurables · Obtain logins for all OE portals · Map all sales and aftersales PMAs. Consider third party market study · Obtain all Regional and local distribution lists · Complete site survey and store visits for key stores (eventually all) · Observe/evaluate process execution for key positions and top and bottom stores · Identify staffing levels for all Sales Associates, Service Advisors and Technicians · Review survey trends and hotspots · Complete employee Satisfaction Survey / 360 GM Evaluations · Mystery-shop our stores and top performing competitors · Observe/Conduct MOR/QOR with MP and store Process: · Identify focus stores below minimum standards and establish realistic timeline to “fix” · In partnership with the GMs and market teams, create action plans that incorporate key business drivers: o How many units, surveys, ROs, etc. are needed to achieve efficiency with a timeline o Staffing needed to deliver results (workforce planning) with timeline o Develop incentive programs to align behaviors with business strategy (i.e., spiffs, pay changes, bonus tiers, etc.) o Targeted marketing plans to promote zips and models o Develop vehicle configuration, stocking, and pricing strategy o Identify training gaps · Drive accountability through training, coaching and performance modification as appropriate People/Support: · Will need direct support for analytics, Facilities, Marketing, and HR teammates · Consider centralizing/identifying a few inventory and pricing specialists · Consider call center support of sales and aftersales traffic management · Training (probably OE, but consider in house support if possible) · Consider partnering a struggling GM with a successful one · Monthly performance calls with specific topics and best practice sharing · Create store scorecard for each OE metric and rank in quartiles · Calculate units needed to reach sales and aftersales efficiency, surveys needed to hit top quartile, etc. · Create standardized sales efficiency template to understand by model/zip coded deficiencies · Identify and diagnose all standard AN process reporting Technology: · Sales Efficiency “Dashboard” with PMA overlay. Either manually build or create a direct integration if possible. Build or outsource. Consider this concept for other key OE metrics to help diagnose opportunities and conduct root cause analysis. Make it available to store associates. · Third party Inventory/Pricing/Build data (JD Power, etc.) · Direct integration with IHS/Polk for sales registration data Qualifications: · Bachelor’s Degree in Business Administration or related field of study with any combination of relevant background, skills, and experience. 7+ years’ Regional VP/National level for Automotive OEM manufacturing or automotive retail platform management experience. · Extensive experience and demonstrated background in both OEM manufacturing and retail industry ideal to collectively consider solutions and develop meaningful and positive business transactions/negotiations · Sound demonstrated knowledge of framework agreements, margin structures and financial statements. · Excellent communication. negotiation and organizational skills · Sound understanding of both retail/dealership operations and OEM operations · Broad understanding of legal and compliance requirements within the automotive industry · Ability to share knowledge effectively and efficiently across a myriad of subjects · Manage multiple projects at one time across over a dozen OEMs · Maintain composure and demeanor in demanding situations · Keep ability to understand and convey messaging while balancing the needs of the company, Region, Stores and Executive Management · Ability to remain proactive in looking for unique ways to solve complex problems throughout the enterprise Exciting Benefits and Perks Await You: Competitive compensation and 401k matching Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits. Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.