Brand Specialist — Fashion & Accessories

Job description

We’re looking for a Brand Specialist with 3-5 years’ experience in fashion/accessories retail. Candidate is requested to bring the brand to life locally, translating global guidelines into youth-driven visuals, storytelling, and campaigns, while keeping everything aligned and consistent. Key Responsibilities: - Activate the franchise brand with local, youth-relevant energy - Turn global brand direction into strong visual, digital, and in-store experiences - Track fashion, culture, and consumer trends to keep the brand current - Support campaigns, launches, and brand activations - Work with marketing, retail, and franchise teams to keep the brand cohesive Required skills and Competencies: - Strong feel for brand, fashion, and youth culture - Experience in brand, marketing, or retail (fashion/accessories a plus) - Creative mindset with respect for brand rules - Clear communication and team spirit Key results/Impact : - A franchise brand that feels fresh, relevant, and desirable to Gen Z and Gen Alpha - Stronger emotional connection and loyalty among younger consumers - Increased visibility and engagement through culture-driven brand execution - Elevated in-store and digital brand experience, fully aligned with global standards - Bachelor’s degree in Marketing, Fashion, Business, or related field - Experience in brand, marketing, or retail roles, ideally within fashion, accessories, or jewelry - Comfortable balancing creativity, culture, and compliance