Brand Strategist

Job description

Cybersecurity doesn't have to be boring. At Surfshark, we take a bold approach to building a brand that makes people feel safe and in control online. Our creative team is where strategy meets storytelling — and we're looking for a Brand Strategist to be the ultimate translator: someone who takes what the business needs to say and turns it into something people actually care about. ## **If you want to:** - **Turn business goals into human stories.** Translate objectives, product priorities, and research into clear, structured, inspiring briefs that define the real problem the creative team should solve. - **Make tech sound human.** Be the person who always asks "Why should anyone care?" — and gets stakeholders nodding at the same message before a single pixel moves. - **Shape how launches land.** Own the messaging and communication strategy: what we say, to whom, and why, across every phase of a launch. - **Build what lasts.** Create messaging frameworks, strategic toolkits, and briefing processes the whole company can rely on and scale with. - **Get local.** Go deeper on our key markets. Figure out what makes them tick, what to emphasize locally, and make sure our global big ideas actually work on the ground. - **Stay sharp.** Work with performance and research teams to analyze what's working, and feed those learnings straight back into the strategy. ## **And you can check off:** - **A builder's mindset.** You've built communication strategies and nailed briefs from scratch. You don't need a playbook to get moving. - **Translation skills.** You have a sixth sense for taking complicated, technical products and making them clear enough that your friends would get it. - **A global perspective.** You know how to talk to the world — adapting messaging across cultures and markets without losing the core brand. - **Comfort in the gray area.** Ambiguity doesn't scare you. When a brief is messy, you ask the hard questions, define the problem, and point everyone in the right direction. - **A confident voice.** You know how to push back constructively, pitch your ideas, and get people on board — even when you're not their boss. ## **Bonus points if you:** - Know your way around digital-first, SaaS, or subscription-based products. - Don't just love a great creative concept — you love the performance data that proves it worked. - Have spent real time working shoulder-to-shoulder with creative or product teams. - Use AI tools to speed up insight synthesis and messaging iteration. ## **Here’s the deal:** - **Growth and learning opportunities:** time dedicated to learning, conferences, online learning platforms, and books for your professional development; - **Health and wellness:** we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks; - **Tools of your choice:** choose the technical equipment and tools you need to do your best work; - **Community and celebrations:** get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; - **Work-life balance:** We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; - **More days off:** additional vacation days depending on your tenure; - **Premium Surfshark accounts:** for you, your family, and friends; - **Gross salary:** 3900-5000 Eur/month. Although it may vary depending on your skills and experience.