Brand Strategy Lead

Job description

**Who we are** At Namaa, we build and operate tech-enabled urban infrastructure that gives consumers fast, reliable access to meals, groceries, and everyday essentials. Traditional retail models, built around brick-and-mortar locations, often struggle to compete in today’s digital-first landscape. Challenges such as cost efficiency per square foot, logistics-optimized locations, and seamless technology integration have made it clear that a new approach is needed. We believe the future of foodservice and commerce lies in purpose-built infrastructure designed for speed, accuracy, and scalability. That’s why Namaa was established—to power the next generation of digital food and quick commerce ecosystems across the Middle East. Our ecosystem is driven by a portfolio of specialized business units, including **KitchenPark**, **CloudRetail**, and **Profood Properties**, each playing a key role in enabling brands to grow and thrive in an increasingly on-demand world. **What you’ll do** As the Brand Strategy Lead, you will own the strategic direction and evolution of our brands. You will define how our brands are positioned, how they communicate, and how they differentiate themselves in the market. This is a strategic leadership role responsible for setting the brand vision and direction, developing brand and campaign strategies, and ensuring that our creative and marketing efforts are aligned with our business objectives. You will lead the brand function and work closely with the creative & social media team to translate strategy into impactful creative execution. **Key Responsibilities** - Own and develop the overall brand strategy, positioning, identity, and long-term brand roadmap. - Define the brand’s positioning, personality, messaging, and key differentiators. - Set the strategic and creative direction for brand campaigns, launches, and major brand initiatives. - Lead the brand function and provide direction and guidance to the wider creative team. - Translate business objectives, customer insights, and market trends into clear brand strategies and priorities. - Partner closely with Marketing, Commercial, Operations, and other stakeholders to ensure the brand strategy supports wider business objectives. - Ensure consistency of the brand across all customer touchpoints and channels. - Identify opportunities to strengthen brand awareness, perception, differentiation, and market presence. - Use market, customer, competitive, and campaign insights to continuously evolve the brand strategy. - Lead relationships with external agencies and strategic creative partners where required. - Stay informed on cultural, consumer, and industry trends and translate relevant insights into opportunities for the brand. **What we’re looking for** - Bachelor’s degree in Marketing, Brand Management, Communications, Business, or a related field. - 5 to 7+ years of experience in brand strategy, brand management, marketing strategy, creative strategy, or a related field. - Proven experience developing and owning brand strategies, positioning, and brand identity. - Experience leading brand, marketing, or creative teams and providing strategic direction. - Strong understanding of brand building, consumer behavior, campaign strategy, storytelling, and creative development. - Experience developing and leading integrated brand campaigns across multiple channels. - Strong commercial understanding and ability to connect brand strategy to business objectives. - Excellent strategic thinking, communication, presentation, and stakeholder management skills. - Strong leadership skills with the ability to set direction, influence teams, and drive execution through others. - Experience working in a fast-paced, high-growth environment is preferred. **Why join us** - Demand for online food delivery is growing really fast! In the last 5 years, just in the US, the overall market has expanded 10X from $10B to $100B, and could expand to $500bn- $1T by 2030. - Changing the restaurant industry: You’ll be part of a team that helps restaurants succeed in online food delivery. - Collaborative environment: You will receive support and guidance from experienced colleagues and managers, helping you to learn, grow and achieve your goals, and you’ll work closely with other teams to ensure our customer’s success. **What else you need to know** This role is based in our Amman office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week. **Ready to join us as we serve those who serve others?** *#LI-Onsite*