Brand Strategy Manager

Job description

Position at Everyday Health - Consumer The Opportunity: The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with. As part of the Everyday Health Group, theSkimm is uniquely positioned to deliver powerful, health- and lifestyle-driven storytelling. As our Brand Strategist, you will act as the dedicated strategy lead and subject matter expert for our Health & Wellness and Pharmaceuticals verticals. In this role, you will lead day-to-day RFP responses, proactively pitch custom ideas, and build smart, creative programs that integrate theSkimm’s editorial voice, social presence, and branded content capabilities—translating complex health and lifestyle brand objectives into high-impact campaigns that resonate with our audience. Key Responsibilities: The team plays an integral role in the development of sponsored marketing programs across theSkimm’s product suite, custom content-focused pitches for our partners, and sales enablement materials. As a Brand Strategist, you will: Act as the strategic expert for the Health & Wellness and Pharma verticals, creating category-specific pitch frameworks, positioning, and proactive concepts tailored to regulatory, compliance, and consumer dynamics in these sectors Drive the development, creative ideation, and strategic alignment of best-in-class marketing solutions for client RFPs and proactive pitch opportunities Identify category white spaces and consumer insights to help client partners navigate shifting wellness trends and OTC/Pharma regulations Join client presentations alongside theSkimm and Everyday Health Group Sales teams, articulating the value of theSkimm’s audience, editorial voice and creative strategy to key decision-makers Partner with Creative, Sales, Media Planning, and Design to ensure proposed concepts are both high-impact and operationally executable Develop Sales Enablement tools such as category wrap-ups, case studies, and proactive pitch decks that equip Sales teams across theSkimm and Everyday Health Group to open doors with target partners in your relevant verticals Lead cross-functional brainstorms to generate fresh, actionable storytelling formats for client briefs Job Qualifications: 4-6 years of experience in a fast-paced media, agency, or sales marketing role Expert proficiency with presentation platforms such as Pitch, Keynote, or Google Slides Mastery of audience tools (e.g., comScore) and the ability to consistently connect data to strategic storytelling Strategic, innovative, and creative thinker who is recognized as a leader and can challenge existing methods constructively Excellent written & verbal communication skills with the ability to set positioning in high-stakes meetings with senior stakeholders Ability to anticipate obstacles and proactively align cross-functional partners around solutions Highly motivated self-starter that is extremely detail-oriented and drives innovation in formats and storytelling What will set you apart: Keen understanding of the nuances of branded content Experience navigating complex Pharma / Health compliance/MLR review considerations without sacrificing creative output Knowledge of theSkimm brand and our products Data-minded to synthesize complex insights into actionable narratives that prove value to partners Eye for design with the ability to create succinct, effective presentations Demonstrated experience or deep interest in Health & Wellness and Pharma categories (including understanding how to navigate regulated advertising spaces like Pharma/OTC). About theSkimm theSkimm makes it easier to live a smarter life. We build content, platforms and partnerships that fit into busy routines. From our flagship newsletter suite to our social franchises, weekly sports vodcast and beyond, our portfolio keeps growing. Now part of Everyday Health Group, we're a team of writers, editors, engineers, and strategists building what's next for millions of Skimm'rs. Come join us. Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction. About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on several key verticals – Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal​ opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive​. The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $80,000 to $90,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.