Brand Website Expert

Job description

Brand Website Expert Position Snapshot Location: Braga/Lisbon (Portugal) Company: Nestlé Business Solutions (NBS) Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy) Languages: Fluent in English About us Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS! At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position. Position Summary As Brand Website Expert, you will be the above-market Point of Contact supporting a Nestlé Business Category and its Zones/markets in rolling out the Brand Website strategy — from the Integrated eBusiness Plan down to hands-on project delivery. You will coordinate with global stakeholders, tech partners and market teams to keep websites high-performing, compliant and ready for what's next (AI-powered features, new business models, personalization), while acting as the main internal reference for website-related questions, tickets and best practices. A day in the life of... Drive strategic roll-out — translate the Category's Integrated eBusiness Plan (IeBP) into local execution, assessing market maturity and coordinating the localization and sign-off of Category master plans. Lead website projects end-to-end — coordinate rollouts such as Customer Portal deployments, eCommerce enablement, new business models, and market-specific enhancements, working hand-in-hand with tech vendors and WebCMS/IT teams. Own performance & measurement — manage the analytics stack (Google Analytics 4, Google Tag Manager, Local Custom Events) and unassigned-traffic clean-up, and report regularly on Website Best Performance Index (Fundamentals, Engagement, Accessibility, Conversion). Champion technical excellence — push accessibility, Core Web Vitals, and SEO/LLM visibility (structured data / schema markup for products, FAQs, articles) across markets. Bring AI into the website experience — support the rollout of AI-powered functionalities such as AI-generated Alt Text, smarter search, and content assistance tools, in partnership with WebCMS and NesGen teams. Manage the ecosystem — be the go-to contact for markets on tickets, change requests and new functionality asks (via Jira/Confluence), triaging and prioritizing with vendors and IT. Build capability — run training sessions, webinars and share best practices to uplift market teams from beginner to advanced level on Brand Website tools and ways of working. Facilitate governance — run and participate in regular cross-functional cadences with Category, Zone and Global Website stakeholders, gathering feedback and continuously improving the operating model. What will make you successful 5+ years' experience in website management, digital marketing or eBusiness; FMCG background is a plus. Practical knowledge of website CMS platforms and of the end-to-end website lifecycle, from development to daily operations. Working knowledge of Google Analytics 4, Google Tag Manager and web performance/accessibility principles (WCAG). Familiarity with SEO fundamentals and structured data (schema markup) for search and AI/LLM visibility. Proven track record coordinating multi-market, multi-stakeholder projects (rollouts, integrations, optimizations). Strong change-management and stakeholder-management skills; comfortable navigating a complex, matrixed organization. Curiosity and openness toward AI-powered digital tools and how they can enhance content and website performance. Fluent English (written and spoken); additional languages are an asset. Team-oriented, resilient, results-driven, and able to manage several priorities and deadlines simultaneously. What we offer Here at NBS Lisbon we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining NBS Lisbon will bring you: Development of expertise in Nestlé’s Shared Services Business Immersion in a culturally diverse team Local and International Exposure Flexible working environment Engagement and wellbeing activities Competitive salary and annual bonus according to your performance Meal Allowance Card Flex Benefits - At NBS you can chose what benefits are more suitable for you Make part of the Nestlé Club and get discount in several partners Free coffee (and good coffee) at the office. Shop with special discounts for employees Company equipment according to professional needs Medical Support available at the Office E-learning courses and training program to get you where you aim to be Career progression and possibilities for International Career