Business Analyst

Coats Digital provides industry-leading software solutions designed to optimize operations for fashion, apparel, and footwear manufacturers. Its technology helps businesses improve efficiency, enhance transparency, and support sustainability across the supply chain. With a strong foundation in industry expertise, Coats Digital works with manufacturers and brands worldwide, offering digital tools that streamline processes from design to delivery. Operating globally and headquartered in the UK, Coats Digital focuses on delivering innovative solutions that drive measurable improvements in productivity, cost management, and sustainability. For more information, visit: Role Purpose: Coats Digital is seeking a CRM & Revenue Operations personal to own and optimize HubSpot ecosystem, business processes, integrations, and data governance. You will be responsible for managing HubSpot CRM, driving process improvements, maintaining data quality, implementing automation workflows, supporting commercial operations, and managing integrations across business systems Key Responsibilities: Manage and administer HubSpot CRM including Sales Hub, Customer Success Hub and Customer Support Hub. Create and maintain custom properties, objects, associations, pipelines, lifecycle stages, and record views. Design and optimize workflows, automation, reporting, and approval processes. Manage security roles, permissions, teams, and user access. Support CRM adoption through training, documentation, and user enablement. Define and improve end-to-end business processes across all verticals to improve automation and accessibility Manage forecasting structures, sales stages, and reporting frameworks. Support commercial operations including pricing approvals, contract workflows and proposals. Maintain CRM data integrity and accuracy. Manage account hierarchies, territory assignments, and ownership models. Manage and participate integrations between HubSpot and business applications including licensing systems and analytics solutions. Collaborate with technical teams to define integration requirements, field mappings, synchronization logic, and automation workflows. Create SOPs, process documentation, training materials, and system guides. Deliver onboarding and ongoing training for CRM users. Drive user adoption initiatives and best-practice standards across departments. Act as the primary point of contact for CRM-related support and process questions. Education & Qualifications: Essential Advanced Excel Experience in data collection and consolidation Worked on External data search mechanisms to provide market insights and data points to update in CRM Hands-on experience on HubSpot CRM – ADMIN ROLE Strong understanding of Hubspot CRM architecture, data management, automation workflows, and business processes. Experience in system integrations Excellent documentation, training, and communication abilities.Experience 5+yrs Desirable Understanding of / Experience working with Entity Relationship (data & structure) of CRM; relevance Hubspot Understanding of API’s and integration architecture Familiarity with SQL, Power Automate, Zapier, Make, or similar automation platforms.