Business Analytics Lead - Digital Marketing Analytics

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a Business Analytics Lead in Digital Marketing Analytics, you won’t just crunch numbers; you’ll drive analytics excellence, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact individual contributor role, you’ll be the technical expert and strategic thinker who transforms complex data into clear, actionable intelligence. You’ll work hands on with data and help build dashboards, create compelling narratives through analytics, and provide recommendations that optimize our marketing campaigns and accelerate our growth. You’ll collaborate closely with business partners across marketing, finance, product, and analytics. We are seeking a dynamic, highly technical, and innovative analyst ready to elevate PNC’s digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics; it is about transforming complex data into clear action that fuels customer growth and builds loyalty. What you’ll Do: • Drive hands-on analytics work across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI. • Write advanced SQL queries to extract, transform, and analyze data from enterprise data platforms including Hadoop, Teradata, and cloud-based systems. • Build, maintain, and enhance interactive dashboards and visualizations using tools like Tableau, Power BI, or Adobe Analytics to communicate insights effectively to stakeholders. • Develop and refine analytical models including attribution models, customer segmentation, and customer journey analytics to drive personalized experiences across channels. • Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs, translate business questions into analytical frameworks, and deliver actionable insights. • Design and analyze A/B tests, geo lift studies, and other experimentation strategies, providing analytical rigor to optimize campaign performance and inform strategic decisions. • Provide strategic guidance and subject matter expertise on digital marketing analytics best practices, emerging techniques, and optimization opportunities. • Mentor junior analysts informally, sharing technical knowledge and analytical approaches to build team capabilities. Who you Are: • You have a proven track record of success as a digital marketing analytics professional, with significant hands-on experience as a senior analyst or lead individual contributor. • You possess deep technical proficiency in SQL with demonstrated ability to write complex queries, optimize performance, and work with large-scale enterprise data platforms (Hadoop, Teradata, Spark, Impala, or similar). • You have a strong expertise in data visualization and dashboarding tools such as Tableau or Power BI. • You understand various digital marketing channels and are familiar with some of the digital marketing platforms (e.g. SA360, CM360, DV360, Adobe Analytics, Google Analytics, Google Ads, etc.) and the data they generate. • You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and deliver clear, actionable recommendations. • You have strong story-telling skills with the ability to present complex data findings to both technical and non-technical audiences. • You are self-motivated and able to work independently while also collaborating effectively across multiple business functions. • You bring intellectual curiosity, a continuous learning mindset, and enthusiasm for mentoring others and sharing knowledge across the team. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Assists peers with guidance on analytic approaches related to more complex solutions. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 06/05/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit . Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.