Business Architect - Salesforce Marketing Cloud Specialization

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Business Architect - Salesforce Marketing Cloud Specialization based in the United States.** This remote contract opportunity is ideal for a seasoned business architect with deep expertise in Salesforce Marketing Cloud (SFMC) and enterprise marketing transformation. You will connect business strategy with technology execution, helping organizations translate customer engagement goals into scalable solutions and measurable business outcomes. Leading discovery, functional architecture, and strategic planning, you will define target capabilities, customer lifecycle journeys, operating models, and transformation roadmaps. You will collaborate with executive stakeholders, business leaders, and technical teams to guide architectural decisions and ensure successful implementation. The role also emphasizes investment prioritization, ROI measurement, campaign effectiveness, and continuous optimization. With a strong focus on consulting leadership and value realization, you will help enterprise clients modernize marketing operations and deliver more personalized customer experiences. ### Accountabilities: - Lead business strategy and architecture: Advise stakeholders on complex transformation initiatives, define business architecture and functional direction, and translate strategic objectives into capabilities, value streams, operating models, process improvements, and measurable outcomes. - Define current-state and future-state architectures: Assess business processes, governance, information flows, customer experiences, stakeholders, and enabling technologies to identify gaps and opportunities for improvement. - Drive Salesforce Marketing Cloud architecture: Lead discovery and functional design for SFMC engagements, translating marketing strategies into prioritized use cases, platform requirements, and implementation plans. - Design customer engagement programs: Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement requirements using capabilities such as Journey Builder, Automation Studio, Email Studio, and Contact Builder. - Guide customer data and integration requirements: Establish business requirements for Data Extensions, subscriber identity, consent, preference management, audience activation, and integrations with Salesforce CRM, customer data platforms, and external systems. - Establish marketing operating models: Define campaign governance, approval workflows, testing requirements, business readiness criteria, user acceptance testing, adoption strategies, and ongoing optimization practices. - Develop transformation and investment roadmaps: Build business cases, investment plans, ROI assumptions, value maps, and value-realization strategies that account for expected benefits, risks, dependencies, readiness, sequencing, and time to impact. - Measure business outcomes: Establish baselines, performance metrics, milestones, success criteria, and review cadences. Evaluate campaign effectiveness, customer engagement, conversion, retention, and operational efficiency to assess realized value and recommend adjustments. - Lead discovery and presales activities: Facilitate discovery and scoping workshops, define business requirements and value specifications, articulate solution benefits, and review statements of work and presales documentation for alignment with business objectives. - Maintain delivery alignment: Partner with business and technical teams throughout the project lifecycle to ensure solution designs and implementations remain aligned with agreed scope, strategic priorities, and value-realization plans. - Provide executive and consulting leadership: Facilitate executive decision-making forums, clarify governance and accountability, maintain stakeholder communication, mentor consultants and functional leads, and develop reusable architecture and value-realization methods. - Leverage emerging technologies: Stay informed about industry developments and use approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities with appropriate controls. - Travel as required: Travel up to 40% to support client engagements and business needs. ### Requirements: - Professional experience: 10+ years in business architecture, strategic consulting, marketing technology consulting, business transformation, or equivalent practical experience. - Enterprise SFMC expertise: Demonstrated experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations. - Platform knowledge: Strong understanding of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, audience segmentation, and personalization capabilities. - Technical fluency: Working knowledge of SQL, AMPscript, Server-Side JavaScript, and API integration patterns sufficient to assess solution options and collaborate effectively with technical architects. - Customer data expertise: Experience defining customer data models, consent and preference management requirements, subscriber identity, and integrations across marketing and customer data platforms. - Business architecture capabilities: Proven ability to document business processes and current-state and future-state architectures, translating strategic objectives into capabilities, operating models, and actionable roadmaps. - Value realization and financial analysis: Experience developing business cases, ROI assumptions, value metrics, performance measures, and plans for tracking business benefits. - Consulting and stakeholder leadership: Strong executive communication, workshop facilitation, presentation, and stakeholder management skills, with the ability to guide complex decisions across business and technical teams. - Strategic and independent thinking: Ability to manage competing priorities, work independently, navigate ambiguity, and mentor consultants and functional practitioners. - Preferred certifications: Relevant Salesforce Marketing Cloud certifications are advantageous. - Additional preferred experience: Familiarity with Salesforce CRM, customer data platforms, Adobe Experience Cloud, and enterprise marketing environments spanning multiple brands, business units, or regions. Relevant industry-domain knowledge and experience using approved AI tools for business analysis and scenario modeling are also beneficial. - Work authorization: Candidates must have unrestricted authorization to work in the United States without current or future employer sponsorship. Visa or immigration sponsorship is not available for this position. ### Benefits: - Remote work: Work remotely from within the United States. - Contract engagement: This is a contract position. - Compensation: Salary or contract rate is not specified in the provided job description. - Employee benefits note: The source describes medical, dental, and vision insurance, life insurance, disability coverage, paid time off, and a 401(k) plan for full-time, non-temporary employees. Eligibility for these benefits is not specified for this contract role.