Business Development Director - B2B/Healthcare Audiences

Job description

The Role: We are seeking a high-performing Business Development Director to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks. The successful candidate will be a specialist in B2B or Healthcare data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation. This is an individual contributor role, reporting directly to the SVP of Sales. What you'll do: Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage. Practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns. Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings. Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot,drive opportunity progression, and ensure SLAs are met. Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor. Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting. You Have: 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform. A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with B2B and/or Healthcare-focused opportunities. Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders. Fluency in the programmatic landscape and all its acronyms - from DMP to PMP Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals. CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus. Excellent communication—clear, concise proposals and persuasive storytelling. Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications. Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions. Compensation & Benefits: OTE: base + uncapped variable, with accelerators for over-performance Benefits: Medical, dental, vision; generous PTO Equal Opportunity: RevOptimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees . About RevOptimal: RevOptimal is building the future of privacy-conscious identity resolution for advertising. Instead of relying on outdated identifiers like cookies, IP addresses, or device IDs, we resolve identity using deterministic, people-based signals to help advertisers reach real audiences with greater precision and confidence. Our solutions power smarter audience targeting, cross-device attribution, and curated private marketplaces—helping brands and agencies make their data work harder.