Business Development Executive

**Innovation Starts With You.** **Business Development Executive** Full time - Permanent Position / Remote **Job Role:** As a Business Development Executive you will identify target accounts, engage senior stakeholders, uncover business problems, and create credible sales opportunities across a broad portfolio that includes custom learning solutions, AI-powered roleplay, immersive AR/VR training, training delivery services, and learning-transformation consulting. The ideal candidate will prospect independently, develop account-entry strategies, conduct effective cold calls, build multichannel outreach sequences, and convert initial conversations into well-qualified discovery meetings. **Responsibilities:** - Conduct high-quality outbound prospecting through cold calls, email, LinkedIn, events, referrals, and coordinated multichannel sequences. - Create personalized outreach that connects CGS capabilities to a prospect’s business priorities rather than relying on generic product messaging. - Build and continuously optimize Outreach sequences by industry, persona, use case, and level of buying intent. - Convert cold conversations into credible discovery meetings by establishing relevance quickly and asking commercially meaningful questions. - Follow up consistently and professionally while recognizing when an opportunity should be advanced, nurtured, recycled, or disqualified. - Maintain a healthy balance of high-value strategic accounts and shorter-cycle opportunities. - Conduct initial discovery conversations to understand the prospect’s business environment, performance challenges, current approach, stakeholders, urgency, and decision process. - Translate early conversations into clear opportunity hypotheses for the Account Executive and solution team. - Qualify opportunities using a structured methodology such as MEDDPICC or an equivalent enterprise-sales framework. - Identify the business problem, measurable impact, compelling event, potential champion, decision criteria, decision process, competition, and next step. - Distinguish genuine buying interest from research activity, curiosity, or low-probability engagement. - Create complete, accurate handoffs to Account Executives, including stakeholder context, discovery findings, commercial potential, risks, and agreed next actions. **Qualifications** - Demonstrated success in B2B business development, sales development, enterprise prospecting, or a comparable revenue-generating role. - A proven record of generating pipeline through self-sourced outbound activity. - Strong cold-calling ability, including experience reaching managers, directors, vice presidents, and executive-level stakeholders. - Experience building and managing multichannel prospecting sequences. - Ability to sell or position both straightforward services and complex, consultative solutions. - Experience working with a modern sales technology stack, including CRM, sales engagement, prospecting, and collaboration platforms. - Strong written and verbal communication skills. - Ability to conduct structured early-stage discovery and identify commercially relevant business problems. - Strong account-research, stakeholder-mapping, and organizational skills. - Evidence of resilience, personal accountability, coachability, and consistent execution. - Sound judgment regarding when to pursue, nurture, reposition, or disqualify an account. **Nice to have Qualifications:** - Experience using Salesforce and Outreach. - Experience using ZoomInfo, LinkedIn Sales Navigator, intent data, or similar account-intelligence tools. - Experience with Microsoft Teams, Excel, PowerPoint, Word, and Outlook. - Experience selling enterprise learning, SaaS, professional services, technology, consulting, AI, HR technology, or transformation solutions. - Familiarity with Learning and Development, talent development, sales enablement, workforce transformation, customer experience, operations, or safety training. - Experience prospecting into large enterprise accounts with multiple stakeholders and extended decision cycles. - Familiarity with MEDDPICC, Challenger, Command of the Message, Sandler, or another structured sales methodology. **Benefits:** A comprehensive benefits package (Health, Dental, Life Insurance and RRSP). - Remote work from home (available options). - The opportunity for career growth and development. - A collaborative and inclusive work environment. **S****alary:** - Salary: 50-000 – 70,000 CAD Annually. - Incentives. ***CGS evaluates compensation individually for each selected applicant. Final salary placement within our established parameters is based on multiple criteria, including regional market rates, internal equity considerations, cost-of-living geography, and candidate-specific attributes like professional experience, education, and technical skill sets.*** ***Furthermore, team members may have access to performance-based incentive structures and performance metrics designed to offer additional earning potential based on business growth.*** **About Us** For more than 40 years, CGS has empowered global enterprises to drive breakthrough performance through innovative business applications, enterprise learning and outsourcing. CGS Immersive® is an innovation lab and training transformation engine modernizing training programs and delivering immersive experiences tailored to meet the evolving needs of organizations across industries. Learn more about CGS Inc® and CGS Immersive® in our websites: