Business Development Lead

Job description

Responsibilities Develop and execute the service business development and sales strategy to achieve annual revenue and profitability targets. Identify new business opportunities for preventive maintenance, comprehensive maintenance, extended warranty, and managed service contracts. Drive the renewal and expansion of existing service contracts, improving customer retention and contract penetration. Analyze the installed equipment base to identify new service contract and spare parts sales opportunities. Build and maintain strong relationships with hospitals, procurement teams, biomedical engineers, and key decision-makers. Conduct regular customer visits and business reviews to understand customer needs and identify new opportunities. Collaborate with Technical Operations to develop competitive service offerings and pricing strategies. Prepare and manage commercial proposals, quotations, tenders, and contract negotiations. Coordinate with customers regarding spare parts sales for Fresenius devices. Work closely with Finance on contract billing, renewals, receivables, and outstanding payment follow-up. Maintain accurate sales forecasts and opportunity pipelines. Monitor the market and provide insights on competitors, pricing, customer needs, and business opportunities. Manage and coordinate customer complaints, ensuring appropriate follow-up and resolution. Conduct customer satisfaction surveys and support continuous improvement initiatives. Collaborate effectively with internal stakeholders across Sales, Service, Technical Operations, and Finance. Perform other related duties and responsibilities as required. Qualifications Bachelor’s degree in Engineering, Business Administration, Economics, or a related field. Relevant experience in Business Development, Sales, Service Sales, or Key Account Management, preferably within the medical device, healthcare, or technical service industry. Experience in service contracts, maintenance agreements, spare parts sales, or after-sales services is highly preferred. Strong commercial mindset with proven negotiation and customer relationship management skills. Experience working with hospitals, healthcare institutions, procurement teams, or biomedical departments is an advantage. Knowledge of tender and quotation processes is preferred. Excellent communication, presentation, and stakeholder management skills. Good command of written and spoken English and Turkish. Willingness to travel regularly for customer visits.