Business Development Representative (B2B) - Canada

Job description

At [Jobscan](http://www.jobscan.co/), we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️! **Summary** Jobscan is building a premium B2B business serving outcome-driven institutions that care deeply about employment results. This is not a volume-driven, script-following BDR role. As a Business Development Representative, your job is not to convince everyone to take a meeting. Your job is to identify which institutions are genuinely aligned with how Jobscan creates value, and to qualify hard, challenge assumptions, and walk away when there isn’t a fit. You’ll engage complex organizations (primarily universities and professional education programs), navigate multi-stakeholder buying dynamics, and represent a clear point of view about what actually drives student employment outcomes. This role is ideal for someone who enjoys thinking, learning, and having real conversations, especially when those conversations involve change. Note: We receive a high volume of applications. Candidates who take the extra step to identify the hiring manager and send a brief, thoughtful note explaining why this role is a strong fit tend to stand out. If you are able to find a phone number, a concise and professional call is even better. This is a good proxy for how the role works in practice. ### What you'll be doing: - Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics before outreach - Initiate outbound conversations via phone, email, LinkedIn, and other channels to engage the right stakeholders - Lead early conversations that diagnose institutional readiness, outcome alignment, and fit - not just interest - Develop, test, and refine messaging tailored to different buyer personas (career services, program leadership, senior administrators) - Challenge prospects respectfully when their current approach is unlikely to drive real employment outcomes - Disqualify misaligned prospects confidently and professionally - Maintain and nurture a focused book of prospects with thoughtful follow-up and relevant insights - Run structured outreach experiments across messaging, channels, and timing; analyze results and apply learnings - Maintain clean, accurate records in the CRM to support prioritization, follow-up, and learning - Collaborate closely with Sales, Marketing, and Customer Success to share market feedback and improve how we engage the market - Stay informed on trends in hiring, higher education, and AI to engage prospects with credible, relevant insight ### Required qualifications & experience: We are looking for candidates who fit **either** of the following profile backgrounds: - **Sales & Outreach Background:** 1+ year of experience as a Business Development Representative (BDR). - **Domain Expertise Background:** 3+ years of experience within Higher Ed (EDU). *Direct sales experience is **not** required for candidates coming from this background.* ### What will help you succeed here: - Ability to articulate value clearly and comfortably initiate conversations with senior educational stakeholders. - Experience selling or marketing a B2B product/service (SaaS welcome) **OR** deep operational understanding of how educational institutions make purchasing decisions. - Strong written and verbal communication skills, with the ability to articulate a point of view clearly and professionally. - Demonstrated business judgment and curiosity to understand how complex institutions operate and how to best advise them. - Comfort challenging assumptions and engaging in respectful disagreement when needed. - Ability to think critically about fit, readiness, and priority—focusing on relationship quality and strategic fit, not just raw activity volume. - Comfort operating in ambiguity and adapting your approach based on market feedback. - Familiarity with using a CRM (HubSpot or similar) to plan work, track relationships, and drive follow-up. - Strong analytical instincts to assess what messaging or targeting is working and make adjustments accordingly. - Experience leveraging AI tools for research, writing, or workflow optimization, with an interest in emerging tech within hiring and education. - High personal accountability and ownership over outcomes, not just activity. ### We’d love it if you also brought: - Experience selling SaaS or subscription-based B2B products - Experience selling into higher education, government, or other committee-driven or regulated environments - Experience working at an early-stage company or on a lean team - Experience running structured outbound experiments and applying learnings to improve performance - Familiarity with sales fundamentals such as pipeline math, conversion rates, and opportunity qualification - Experience selling a differentiated or premium product where not every prospect was a fit