About LiferaftLiferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.About the RoleLiferaft is looking for a highly skilled and visionary Business Development Representative (BDR) The ideal candidate is a proactive go-getter with excellent communication skills and a natural ability to connect with others. This role will be hybrid in Halifax, NS, or fully remote within the Eastern, or Atlantic time zones in Canada.Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.To thrive in this role, you'll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they're ready for a rendezvous with an Account Executive. If you're driven by results and relish teamwork, we want to get to know you better.What you do as the Business Development Representative (BDR) at LiferaftQualify leads from marketing campaigns as sales opportunitiesContact potential clients from named account list through LinkedIn, phone calls and emailsPresent our product to potential clients using the guides and scripts providedQualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads Set up meetings or calls between prospective clients and Account ExecutivesMeet regularly with assigned Account Executives to understand and support their prospecting strategyDeliver performance reports on a weekly, monthly, and quarterly basisStay in the loop on the latest products, services, competitors and business development tools and techniquesRequirementsWhat You Need to Get the Job DoneProven work experience as a Business Development Representative, Sales Account Executive or similar roleHands-on proficiency with diverse sales techniques, including the art of the cold callsTrack record of achieving sales quotasFamiliarity with CRM software, with a preference for SalesforceFamiliarity with Marketing Automation software, with a preference for HubSpot Comfortable navigating MS ExcelUnderstanding of sales performance metricsExcellent communication and negotiation skillsBenefitsWhy Liferaft? We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe, making a real impact in the world we all live in.The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture. We offer our team:Competitive compensation plan Flexible PTO – Our team is encouraged to take a minimum of 15 days/year with no cap beyondHybrid workplace with flexible working hoursHealth & Dental Benefits (Medavie Blue Cross)80% employer paid benefitsOrthodontic coverage for minor dependents Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependentsFree access to EAP, Greenshield and a variety of physical and mental health services via wellness platform$750 Yearly Lifestyle SubsidyMonthly cell phone reimbursementMonthly parking reimbursementCompany-sponsored social events and team-building activitiesStrong culture of employee recognitionMonthly peer-nominated “Cheers” awards with gift card drawsQuarterly Performance Awards recognizing exceptional impact, collaboration, and innovationDiversity, Equity & Inclusion CommitteeAuthentic, engaged team, who value work life balanceWe’re building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.This hiring process may use AI-supported tools to assist with application screening and evaluation. This is an existing role within the organization.
About Liferaft
Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.
Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.
About the Role
Liferaft is looking for a highly skilled and visionary Business Development Representative (BDR) The ideal candidate is a proactive go-getter with excellent communication skills and a natural ability to connect with others. This role will be hybrid in Halifax, NS, or fully remote within the Eastern, or Atlantic time zones in Canada.
Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.
To thrive in this role, you'll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they're ready for a rendezvous with an Account Executive. If you're driven by results and relish teamwork, we want to get to know you better.
What you do as the Business Development Representative (BDR) at Liferaft
- Qualify leads from marketing campaigns as sales opportunities
- Contact potential clients from named account list through LinkedIn, phone calls and emails
- Present our product to potential clients using the guides and scripts provided
- Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find
- Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads
- Set up meetings or calls between prospective clients and Account Executives
- Meet regularly with assigned Account Executives to understand and support their prospecting strategy
- Deliver performance reports on a weekly, monthly, and quarterly basis
- Stay in the loop on the latest products, services, competitors and business development tools and techniques
Requirements
What You Need to Get the Job Done
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role
- Hands-on proficiency with diverse sales techniques, including the art of the cold calls
- Track record of achieving sales quotas
- Familiarity with CRM software, with a preference for Salesforce
- Familiarity with Marketing Automation software, with a preference for HubSpot
- Comfortable navigating MS Excel
- Understanding of sales performance metrics
- Excellent communication and negotiation skills
Benefits
Why Liferaft?
We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe, making a real impact in the world we all live in.
The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture.
We offer our team:
- Competitive compensation plan
- Flexible PTO – Our team is encouraged to take a minimum of 15 days/year with no cap beyond
- Hybrid workplace with flexible working hours
- Health & Dental Benefits (Medavie Blue Cross)
- 80% employer paid benefits
- Orthodontic coverage for minor dependents
- Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents
- Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
- $750 Yearly Lifestyle Subsidy
- Monthly cell phone reimbursement
- Monthly parking reimbursement
- Company-sponsored social events and team-building activities
- Strong culture of employee recognition
- Monthly peer-nominated “Cheers” awards with gift card draws
- Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation
- Diversity, Equity & Inclusion Committee
- Authentic, engaged team, who value work life balance
We’re building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.
This hiring process may use AI-supported tools to assist with application screening and evaluation. This is an existing role within the organization.
Liferaft is security intelligence SaaS organization headquartered in Halifax, Nova Scotia, that provides technology to address the evolving threat landscape. Liferaft is always seeking exceptional talent to join the team, contributing their energy, expertise, and innovation to our business objectives.Liferaft values inclusion and diversity in our workplace. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.We are proud of the welcoming and inclusive work environment we have created and we are committed to the continuous effort.
Liferaft is security intelligence SaaS organization headquartered in Halifax, Nova Scotia, that provides technology to address the evolving threat landscape. Liferaft is always seeking exceptional talent to join the team, contributing their energy, expertise, and innovation to our business objectives.
Liferaft values inclusion and diversity in our workplace. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.
We are proud of the welcoming and inclusive work environment we have created and we are committed to the continuous effort.
