Business Development Representative - Industrial

Job description

# **Outside Sales Representative (OSR)** **Full-Time | Industrial, Commercial & Municipal Markets** ### **Position Summary** The Outside Sales Representative (OSR) plays a critical role in driving growth across Industrial, Commercial, and Municipal/Local Government sectors. This position is responsible for developing new business, strengthening referral networks, and promoting specialized pipeline services—including CCTV inspections, CPPIs, CIPP/UV liners, and NACE coating and repair solutions. The OSR builds trusted relationships with key decision‑makers, identifies emerging opportunities, and ensures seamless coordination from initial outreach through project execution. ## **Key Responsibilities** ### **Commercial Lead Development & Outreach** - Identify, pursue, and secure new Municipal and Industrial opportunities through cold calls, email outreach, in‑person visits, and industry networking. - Build and maintain a strong pipeline of commercial clients and referral partners, including property managers, facility directors, asset managers, and insurance professionals. ### **Referral Network Development & Maintenance** - Develop and expand referral networks with City Managers, Asset Managers, Engineering Firms, General Contractors, and Commercial/Industrial Plumbing companies. - Maintain and grow established sales plans while exercising autonomy to create new strategic outreach plans. ### **Relationship Management** - Build long-term relationships with municipal officers, industrial contractors, engineering firms, and other key stakeholders. - Attend trade shows, industry events, and municipal pre‑bid networking sessions to strengthen market presence. ### **Strategic Sales Execution** - Develop and execute strategies to penetrate target markets and assigned territories. - Maintain accurate records of outreach activities, meetings, proposals, and opportunities. ### **Marketing & Brand Promotion** - Distribute marketing collateral and educational materials tailored to pipeline services audiences. - Collaborate with internal leadership to align messaging, campaigns, and outreach initiatives. ### **Client Onboarding & Coordination** - Serve as the primary point of contact for new clients. - Facilitate smooth transitions from sales to project execution, ensuring exceptional service throughout the engagement. ### **Reporting & Performance Tracking** - Track weekly and monthly activity metrics, including outreach volume, meetings, proposals, and new client acquisition. - Provide leadership with insights on market trends, challenges, and emerging commercial opportunities. ### Requirements ### **This position will be in and around the Grand Rapids area (100 mile radius with significant in office time)** ## **Competencies Required** - Technical knowledge of NACE Coating Level 1 & 2, CCTV inspections, CIPP and UV liners. - Ability to read and critically interpret pipeline blueprints (CAD) and construction documents. - Strong sense of urgency and proactive issue escalation. - Excellent written and verbal communication skills. - Proficiency in Microsoft Office Suite, especially Excel. ## **Required Licenses, Certificates & Education** - Associate degree or higher. - Knowledge of NACE Coating Level 1 & 2, CCTV inspections, CIPP and UV liners; ability to read piping drawings. - Valid driver’s license; ability to travel up to 80%. - Ability to pass a criminal background check and drug screening. - Minimum 2+ years of business development, outside sales, or marketing experience. - Strong communication, interpersonal, and presentation skills.