Business Information Lead Generation Specialist

Job description

MISSION : In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives. MAIN RESPONSIBILITIES: Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services; Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing); Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy; Development of relevant content to support use cases in order to drive targeted marketing campaigns; Support the delivery of all the required assets, collateral and campaigns. Oversee the creation and implementation of new initiatives based on business needs; Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification; Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering; Provide reports to management on marketing campaign performance and results (leads generation and lead conversion); Interpret marketing and customer data to identify new opportunities to best target business customers; Analyze and optimize campaign results and perform quarterly post mortems. At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries; Bachelor's degree in Marketing or Communications or a related field. Self-improvements / development with Digital marketing experience certificates Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development; Experience on both business and agency side advantageous. Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML; Experience of managing paid media, social and events; Good analytical skills; Highly organized & project management skills; Excellent communication skills; Strong collaboration & stakeholder management skills; Hybrid working model after the first month Great place to work: central and modern office Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program… Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field Health care At Coface we make trade happen everyday Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us. Join our Happeners!